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Shutters for Windows Outside

Fail

Buyers convert on only 0.2% of searches, so Shutters for Windows Outside is a Fail.

Flapen Score
43
43 / 100
Ranks 6,589 of 9,536 Tools & Home Improvement niches · −5 vs the category median of 48
Market size
$107K/yr911K searches / yr
90-day growth
+34.5%search demand this quarter
Competition
36%top-5 click share · 6 brands · 22 sellers

Flapen Score

Shutters for Windows Outside against its category

The dotted line is the Tools & Home Improvement average. Past it, Shutters for Windows Outside is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shutters for Windows Outside market on Amazon at a glance

Shoppers on Amazon United States searched for Shutters for Windows Outside 911K times last year and spent an estimated $107K. The top 5 brands take 99% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 911K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months
911K
Growth, 90 days vs prior 90
+34.5%
Conversion, latest week
0.2%
Market size, estimated
$107Ka year
Peak month
May2.9× the quietest month
Top search term
shutters for windows outside227K searches a year

02 · Price

A sale here is worth $55.99.

Listings sell for $55.99 on average, from $31.06 to $126.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $55.99 that is $0 to $6K a year per listing.

Average price
$55.99inside the $15 to $100 sweet spot
Price range
$31.06–$126.55
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 55% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #9 within Windows. It carries 1,098 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
55%
Out of stock, average day
8.3%
Average rank
#9in Windows
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
1,098per listing
Listings tracked
44

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Shutters for Windows Outside products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

6 falling

Sellers

22

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

36%

Top 20: 73%

Open market

0%

  • Brand 162%
  • Brand 220%
  • Brand 311%
  • Brand 44%
  • Brand 52%
  • Brand 61%

Demand

Shutters for Windows Outside search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.9×

Search terms

Top Shutters for Windows Outside search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shutters for windows outside227K/yr
  • shutters139K/yr
  • window shutters exterior98K/yr
  • window shutters88K/yr
  • exterior shutters43K/yr
  • exterior window shutters44K/yr
  • black shutters for exterior house32K/yr
  • vinyl shutters exterior27K/yr
  • house shutters28K/yr
  • black shutters28K/yr

Reviews and returns

What reviews say buyers love and hate about Shutters for Windows Outside

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
36%of negative reviews mention “Quality-Overall”
4.0%of orders come back
“Cheap as cheap can be”
A buyer, on “Quality-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Shutters for Windows Outside questions

Answered from the same tracked data.