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Shutter Hardware

Maybe

Products sell for $26.54 on average, inside the sweet spot. But demand is soft, at +6.1% this quarter, so Shutter Hardware is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 9,536 Tools & Home Improvement niches · +9 vs the category median of 48
Market size
$219K/yr132K searches / yr
90-day growth
+6.1%search demand this quarter
Competition
54%top-5 click share · 13 brands · 17 sellers

Flapen Score

Shutter Hardware against its category

The dotted line is the Tools & Home Improvement average. Past it, Shutter Hardware is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shutter Hardware market on Amazon at a glance

Shoppers on Amazon United States searched for Shutter Hardware 132K times last year and spent an estimated $219K. The top 5 brands take 78% of clicks. Demand peaks in Apr–May–Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $219K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
+6.1%
Conversion, latest week
6.2%
Market size, estimated
$219Ka year
Peak month
May3.4× the quietest month
Top search term
plantation shutter repair kit37K searches a year

02 · Price

A sale here is worth $26.54.

Listings sell for $26.54 on average, from $6.03 to $94.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $26.54 that is $7K to $13K a year per listing.

Average price
$26.54inside the $15 to $100 sweet spot
Price range
$6.03–$94.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$7K–$13K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #228 within Window Hardware. It carries 267 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#228in Window Hardware
Average rating
4.34 starsAmazon United States average 4.42 stars
Average reviews
267per listing
Listings tracked
24

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Shutter Hardware products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

$0$22K$44K$66K$87K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

17

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

18%

  • Jetec47%
  • Moxweyeni13%
  • Shimeyao8%
  • MPJ5%
  • Maitys4%
  • QCAA4%
  • Open — no brand owns it (7 brands, 18%)

Demand

Shutter Hardware search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jul · busiest ÷ quietest = 3.4×

Search terms

Top Shutter Hardware search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plantation shutter repair kit37K/yr
  • shutter hinges17K/yr
  • shutter hardware17K/yr
  • plantation shutter replacement parts8K/yr
  • shutter hinges for exterior shutters7K/yr
  • plantation shutter pins8K/yr
  • window shutter hardware7K/yr
  • shutter repair kit6K/yr
  • shutter hinge4K/yr
  • shutter hardware for exterior wood shutters4K/yr

Reviews and returns

What reviews say buyers love and hate about Shutter Hardware

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Durability”
2.6%of orders come back
“Broke”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Shutter Hardware questions

Answered from the same tracked data.