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Shutter Fasteners

Fail

The top 5 brands take 93% of clicks, so Shutter Fasteners is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$108K/yr122K searches / yr
90-day growth
+44.6%search demand this quarter
Competition
74%top-5 click share · 8 brands · 15 sellers

Flapen Score

Shutter Fasteners against its category

The dotted line is the Tools & Home Improvement average. Past it, Shutter Fasteners is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shutter Fasteners market on Amazon at a glance

Shoppers on Amazon United States searched for Shutter Fasteners 122K times last year and spent an estimated $108K. The top 5 brands take 93% of clicks. Demand peaks in Apr–May–Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved +44.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $108K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
+44.6%
Conversion, latest week
7.8%
Market size, estimated
$108Ka year
Peak month
April3.6× the quietest month
Top search term
shutter fasteners55K searches a year

02 · Price

A sale here is worth $11.36.

Listings sell for $11.36 on average, from $7.76 to $17.30. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $11.36 that is $9K to $11K a year per listing.

Average price
$11.36under the $15 to $100 sweet spot
Price range
$7.76–$17.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
$9K–$11K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #65 within Window Hardware. It carries 1,695 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#65in Window Hardware
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
1,695per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Shutter Fasteners products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

$0$11K$22K$33K$43K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

15

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

4%

  • Ekena Millwork43%
  • Blulu32%
  • Zhengmy10%
  • XwaYexa5%
  • Jetec4%
  • BANLIN3%
  • Open — no brand owns it (2 brands, 4%)

Demand

Shutter Fasteners search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Oct · busiest ÷ quietest = 3.6×

Search terms

Top Shutter Fasteners search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shutter fasteners55K/yr
  • shutter screws15K/yr
  • vinyl shutter fasteners12K/yr
  • plastic shutter fasteners10K/yr
  • shutter pins10K/yr
  • shutter screws with caps7K/yr
  • black shutter screws4K/yr
  • shutter spikes3K/yr
  • shutter pins for vinyl shutters3K/yr
  • window shutter screws2K/yr

Reviews and returns

What reviews say buyers love and hate about Shutter Fasteners

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
15%of negative reviews mention “Strength”
2.0%of orders come back
“they aren't real sturdy”
A buyer, on “Strength”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Shutter Fasteners questions

Answered from the same tracked data.