Is shower pan liner profitable to sell on Amazon United States?

The niche generates $94K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Skip it (31/100).

How competitive is the shower pan liner niche?

4 brands and 47 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.

When does demand for shower pan liner peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the shower pan liner niche?

Listings span $19.12–$321.61; the average listing price is $108.09 (sweet spot $15–$100). The average incumbent carries 260 reviews — the moat a new listing must climb.

shower pan liner

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Review moat

Great259.89

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$108.09

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Price range

Okay$19.12–$321.61

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$94K

$94K/yr · 37K searches

Growth

Bad-12.0%

90-day search growth — must beat 0% to launch

Competition

Bad83%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals High Price

According to Flapen's Amazon United States niche tracking, shower pan liner is a $94K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 31/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

shower pan liner market data

Units sold / yr: 1K–2K; avg 100–250/product
Revenue / yr: $135K–$162K; units × avg price
Conversion rate: 2.4%
Avg BSR: #109
Page quality: 0%
Prime: 89%
Sponsored: 89%
Out of stock: 0.0%
Avg brand age: 50 months
Avg seller age: 177 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

Oatey89%
Torcia6%
IPS3%
RddenIy2%

Demand & seasonality

Weekly Amazon search volume, last 95 weeks — -12.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top shower pan liner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Oatey PVC Shower Pan Liner Kit Gray 5 x 6

Oatey$38.654.6★1,152 rev

Oatey PVC Shower Pan Liner

Oatey$32.734.7★97 rev

Oatey PVC Shower Pan Liner Gray 6 x 10

Oatey$70.094.7★484 rev

Oatey PVC Shower Pan Liner Gray 6 x 50

Oatey$321.614.7★484 rev

Oatey PVC Shower Pan Liner

Oatey$218.694.7★4 rev

Newest

by launch date

Oatey 6 ft. x 10 ft. 40 mil Gray Shower Pan Liner Roll 4-Pack

Oatey$65.493 rev

1mo ago

Waterproof Membrane for Shower 3.8 FT x 13.12 FT 27.5 Mil Thick Superior Waterproofing Solution for Bathroom Kitchen Saunas and Wet Areas

RddenIy$19.122 rev

1y ago

Torcia SINGFORM 40 mil Thickness 5 x 6 Shower Pan Liner with 2 Corner Dams | PVC Waterproofing Membrane Shower Pan & Base Sheet for Bathroom and Kitchen Utra Durable Grey

Torcia$42.3494 rev

2y ago

Water-Tite 83445 PVC Shower Pan Liner 5-by-40-Foot Roll (200 Square Feet) 40-Mil Thick Gray

IPS$164.0719 rev

13y ago

Oatey PVC Shower Pan Liner Gray 6 x 10

Oatey$70.09484 rev

13y ago

What buyers say about shower pan liner

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall27%

“Excellent quality”

Efficiency20%

“Worked Great”

Value For Money10%

“Good price point”

Advertised Vs Actual Product10%

“Exactly what I was looking for”

Size-Overall10%

“SO FAR, IT FIT INTO PLACE”

Ease Of Use10%

“EASY TO WORK WITH”

Weight Heavy7%

“Heavy”

Thickness7%

“good thickness”

Top return reasons

Size-Overall47%

Advertised Vs Actual Product9%

Value For Money9%

Compatibility-Overall9%

Defective Material/Parts5%

Quality-Overall5%

Functionality-Overall4%

Material Quality3%

Thin2%

Thickness2%

Common questions

Is shower pan liner profitable to sell on Amazon United States?: The niche generates $94K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.0%. Flapen's verdict: Skip it (31/100).
How competitive is the shower pan liner niche?: 4 brands and 47 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
When does demand for shower pan liner peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the shower pan liner niche?: Listings span $19.12–$321.61; the average listing price is $108.09 (sweet spot $15–$100). The average incumbent carries 260 reviews — the moat a new listing must climb.