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Shove Knife

Fail

Demand is soft, at -31.2% this quarter, so Shove Knife is a Fail.

Flapen Score
45
45 / 100
Ranks 5,778 of 9,536 Tools & Home Improvement niches · −3 vs the category median of 48
Market size
$49K/yr90K searches / yr
90-day growth
-31.2%search demand this quarter
Competition
67%top-5 click share · 12 brands · 48 sellers

Flapen Score

Shove Knife against its category

The dotted line is the Tools & Home Improvement average. Past it, Shove Knife is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shove Knife market on Amazon at a glance

Shoppers on Amazon United States searched for Shove Knife 90K times last year and spent an estimated $49K. The top 5 brands take 84% of clicks. Demand peaks in Feb–Aug. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -31.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $49K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-31.2%
Conversion, latest week
3.9%
Market size, estimated
$49Ka year
Peak month
August4.3× the quietest month
Top search term
firefighter swipe tool66K searches a year

02 · Price

A sale here is worth $13.75.

Listings sell for $13.75 on average, from $6.56 to $24.88. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $13.75 that is $1K to $3K a year per listing.

Average price
$13.75under the $15 to $100 sweet spot
Price range
$6.56–$24.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #427 within Pry Bars. It carries 42 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
88%
Out of stock, average day
6.3%
Average rank
#427in Pry Bars
Average rating
4.11 starsAmazon United States average 4.42 stars
Average reviews
42per listing
Listings tracked
16

04 · Newcomers

Amazon counts 2 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Shove Knife products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$5K$10K$15K$19K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

48

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

12%

  • Generic44%
  • EMI14%
  • hinbkenla13%
  • Sialvnd9%
  • Saim5%
  • EBuZhe4%
  • Open — no brand owns it (6 brands, 12%)

Demand

Shove Knife search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Aug · busiest ÷ quietest = 4.3×

Search terms

Top Shove Knife search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • firefighter swipe tool66K/yr
  • shove knife21K/yr
  • shove knife entry tool1K/yr
  • searat tool firefighter2K/yr
  • shove knife for firefighters284/yr

Reviews and returns

What reviews say buyers love and hate about Shove Knife

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Ease Of Use”
13%of negative reviews mention “Functionality-Overall”
0.9%of orders come back
“Doesn't work”
A buyer, on “Functionality-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Shove Knife questions

Answered from the same tracked data.