Is shove knife profitable to sell on Amazon United States?

The niche generates $49K/yr across 16 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -31.2%. Flapen's verdict: Skip it (45/100).

How competitive is the shove knife niche?

12 brands and 48 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in shove knife?

Top complaints mined from reviews: Functionality-Overall, Instructions/User Manual/Troubleshooting, Thickness. The return rate is 0.9%.

When does demand for shove knife peak?

Demand peaks in Feb–Aug; the busiest month runs 4.3× the quietest.

What does it cost to enter the shove knife niche?

Listings span $6.56–$24.88; the average listing price is $13.75 (sweet spot $15–$100). The average incumbent carries 42 reviews — the moat a new listing must climb.

shove knife

Skip it

Soft demand (-31.2% this quarter) — this niche doesn't clear our bar today.

Review moat

Incredible41.94

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Avg price

Good$13.75

avg listing price — sweet spot $15–$100

Price range

Good$6.56–$24.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$49K

$49K/yr · 90K searches

Growth

Bad-31.2%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, shove knife is a $49K/yr Amazon United States market (90K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Feb–Aug. Verdict: Skip it — 45/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

shove knife market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $28K–$34K; units × avg price
Conversion rate: 3.9%
Avg BSR: #427
Page quality: 0%
Prime: 88%
Sponsored: 75%
Out of stock: 6.3%
Avg brand age: 50 months
Avg seller age: 176 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

12%

Generic44%
EMI14%
hinbkenla13%
Sialvnd9%
Saim5%
EBuZhe4%
Open — no brand owns it (6 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -31.2% search growth over the last 90 days.

Peak months: Feb, Aug · busiest ÷ quietest = 4.3×

Open Trend

Top shove knife search terms

firefighter swipe tool66K/yr -38.3%2.1% conv.
shove knife21K/yr -13.3%4.4% conv.
shove knife entry tool1K/yr -16.0%2.3% conv.
searat tool firefighter2K/yr -71.9%0.0% conv.
shove knife for firefighters284/yr +233.3%1.7% conv.

All search terms

Top shove knife products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Opening Card 5PCS Ultra Thin Flexible Pry Opening Tool Plastic-steel Doors Joggling Bypass Tools Opener

Generic$9.523.3★38 rev

EMI 452 Quik-Pik First Response Holster Belt Cutter Emergency Kit Pack

EMI$12.844.1★75 rev

Sialvnd 452 Shove Knife Holster Belt Cutter Emergency Kit 2 Pack

Sialvnd$21.324.1★9 rev

Hinbkenla Firefighter Swipe Tool 3PCS Spring Steel

hinbkenla$10.894.3★5 rev

Opening Card 4pcs Ultra Thin Flexible Pry Opening Tool Plastic-steel Doors Joggling Bypass Tools Lock Opener

Generic$10.083.7★44 rev

Newest

by launch date

12-Piece shove knife Multi-Tool Kit Heavy Duty Forcible Entry Shove Knife Firefighter Tools for First Responders Professional Door Opener and Rescue Equipment Set

EBuZhe$12.811 rev

2mo ago

3pcs Firefighter Tools Door Opener Tool Fire Fighter Tools Equipment Shove Knife Durable Stainless Steel For Firefighters & Authorized First Responders For Emergency Operations

gblckadof$8.461 rev

3mo ago

4 Packs Professional Firefighting Multi-Tool Kit Ultimate Multipurpose Firefighting Tool for First Responders & Firefighters Heavy-Duty Emergency Rescue Set

RICKUNCL$24.8814 rev

3mo ago

Sialvnd 452 Shove Knife Holster Belt Cutter Emergency Kit 2 Pack

Sialvnd$21.329 rev

4mo ago

Hinbkenla Firefighter Swipe Tool 3PCS Spring Steel

hinbkenla$10.895 rev

5mo ago

What buyers say about shove knife

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use16%

“Made well and easy to use”

Quality-Overall8%

“Overall, it is a practical and well-made kit”

Fire Resistance7%

“Great tool for firefighters”

Value For Money7%

“this is an outstanding value”

Advertised Vs Actual Product7%

“As described”

Durability6%

“and durable”

Strength5%

“These are solid tools”

Portability4%

“compact enough to store in a vehicle or gear bag”

Scratch Resistance4%

“Nice - Can Scratch - Sand the edges or use gloves - Sand the edges or use gloves - These are nice tools”

Thickness4%

“Thick enough to have strength”

What buyers complain about

Functionality-Overall13%

“Doesn't work”

Instructions/User Manual/Troubleshooting12%

“This set arrived with no instructions at all”

Thickness12%

“Needs to be longer and thicker”

Strength10%

“They are super flimsy”

Quality-Overall10%

“Trash”

Compatibility-Overall4%

“Doesn't work for many doors”

Material Quality4%

“w. this is just a stecil and plastic materials”

Durability3%

“broke my last one”

Advertised Vs Actual Product3%

“the product in the images DOES NOT match the product received”

Comfort-Overall3%

“is somewhat uncomfortable to use because its too short”

Top return reasons

Functionality-Overall24%

Thin15%

Size-Overall9%

Defective Material/Parts8%

Material Quality8%

Strength7%

Advertised Vs Actual Product6%

Value For Money5%

Quality-Overall4%

Compatibility-Overall3%

Common questions

Is shove knife profitable to sell on Amazon United States?: The niche generates $49K/yr across 16 tracked products. 2 of 9 products launched in the last 360 days are still selling. 90-day search growth is -31.2%. Flapen's verdict: Skip it (45/100).
How competitive is the shove knife niche?: 12 brands and 48 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in shove knife?: Top complaints mined from reviews: Functionality-Overall, Instructions/User Manual/Troubleshooting, Thickness. The return rate is 0.9%.
When does demand for shove knife peak?: Demand peaks in Feb–Aug; the busiest month runs 4.3× the quietest.
What does it cost to enter the shove knife niche?: Listings span $6.56–$24.88; the average listing price is $13.75 (sweet spot $15–$100). The average incumbent carries 42 reviews — the moat a new listing must climb.