short finder
Skip itSoft demand (-11.5% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$93.75avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good$804K$804K/yr · 242K searches
Review moat
Good660.28avg incumbent reviews — the moat a new listing must climb
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Price range
Okay$16.43–$314.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, short finder is a $804K/yr Amazon United States market (242K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Aug. Verdict: Skip it — 49/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
short finder market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $563K–$750K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #89
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 3.4%
- Avg brand age
- 44 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
46
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
11%
- Power Probe36%
- VDIAGTOOL24%
- UT-LNTELA12%
- AWBLIN11%
- TopDiag3%
- CrysGuard3%
- Open — no brand owns it (6 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -11.5% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 2.0×
Top short finder search terms
- power probe short finder54K/yr
- power probe ect300037K/yr
- automotive short and open finder15K/yr
- short finder16K/yr
- automotive short circuit finder15K/yr
- ect300021K/yr
- vdiagtool v200 pro7K/yr
- v200 pro circuit probe7K/yr
- ppect30006K/yr
- automotive wire tracer9K/yr
Top short finder products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Power Probe Circuit Tracer for Shorts & Opens Complete Kit (ECT3000)
Power Probe$204.444.6★1,707 rev
EM415Pro Automotive Wire Tracer Circuit Breaker Finder 6-42V Short Circuit Finder Electrical Tester Cable Tracker & Voltage Detector with 7 Inch Flexible Probe for Car and Low Voltage DC Diagnostics
UT-LNTELA$16.434.2★368 rev
AWBLIN Wire Tracer Automotive Electrical Open & Short Finder Circuit Tester Wire Breaker Finder Fault Probe Cable Tracker Electrical DC 6-42V
AWBLIN$32.724.2★169 rev
VDIAGTOOL V210 Wire Tracer Electrical Circuit Breaker Finder Automotive Open & Short Circuit Finder Circuit Tester Fault Probe Wire Tracker Electrical DC 6-42V for Cars Motorcycle
VDIAGTOOL$25.734.2★1,024 rev
Power Probe Circuit Tracer for Shorts & Opens Tool Only (ECT3000B)
Power Probe$137.234.6★1,707 rev
Newest
by launch date
Ansbell Automotive Circuit Tracer & Short Open Finder DC 6-42V Professional Electrical Wire Tracer with Tone Generator Diagnostic Tool for Cars Trucks DIY Repair
Ansbell$31.2052 rev
Wire Tracer Electrical Automotive Short Circuit Finder Short Open Circuit Finder Circuit Tracer for Shorts and Opens Circuit Breaker Finder Tool P182
TopDiag$117.171 rev
VSTM Wire Tracer Automotive Electrical Open & Short Finder Circuit Breaker Finder Circuit Tester Fault Probe Cable Tracker DC 6-42V Electrical Circuit Diagnostic Tool
VSTM$35.3732 rev
ATOBLIN Automotive Wire Tracer Electrical Open & Short Finder Circuit Tester Wire Breaker Finder Fault Probe Kit Cable Toner Wire Tracker Continuity Test for DC 6-42V
ATOBLIN$32.7152 rev
AWBLIN Wire Tracer Automotive Electrical Open & Short Finder Circuit Tester Wire Breaker Finder Fault Probe Cable Tracker Electrical DC 6-42V
AWBLIN$32.72169 rev
Trending
90-day click momentumWire Tracer Electrical Automotive Short Circuit Finder Short Open Circuit Finder Circuit Tracer for Shorts and Opens Circuit Breaker Finder Tool P182
TopDiag$117.171.0★
VSTM Wire Tracer Automotive Electrical Open & Short Finder Circuit Breaker Finder Circuit Tester Fault Probe Cable Tracker DC 6-42V Electrical Circuit Diagnostic Tool
VSTM$35.374.7★
Ansbell Automotive Circuit Tracer & Short Open Finder DC 6-42V Professional Electrical Wire Tracer with Tone Generator Diagnostic Tool for Cars Trucks DIY Repair
Ansbell$31.204.3★
ATOBLIN Automotive Wire Tracer Electrical Open & Short Finder Circuit Tester Wire Breaker Finder Fault Probe Kit Cable Toner Wire Tracker Continuity Test for DC 6-42V
ATOBLIN$32.714.6★
AWBLIN Wire Tracer Automotive Electrical Open & Short Finder Circuit Tester Wire Breaker Finder Fault Probe Cable Tracker Electrical DC 6-42V
AWBLIN$32.724.2★
What buyers say about short finder
What buyers praise and complain about, mined from review topics.What buyers love
“easy to perform”
“Good value”
“Excellent product”
“Just as advertised”
“each time it made quick work of the job”
“Instructions are adequate for quickly putting to work”
“The tool feels handy to have around for future repairs too”
“built well enough to withstand basic drops”
“The adjustable sensitivity is useful when working around dense wiring”
“Clever design, sensitive, and easy to use”
What buyers complain about
“Did not work”
“didn't work returned it for a better quality tester”
“Nearly year later, had a need to use, and display was broken”
“The instructions were not super well written”
“The tracer part is a little bit more harder to use”
“I have a 67 Volvo 1800s with some pretty questionable restoration work especially regarding the electrical system”
“Cost a little more than similar units”
“False advertising, the insert instructions stars do not use on AC Current”
“if I hold it out far away from anything it beeps really loud it's pretty comical lol”
“It seemed a little flimsy”
Top return reasons
Common questions
- Is short finder profitable to sell on Amazon United States?
- The niche generates $804K/yr across 18 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Skip it (49/100).
- How competitive is the short finder niche?
- 12 brands and 46 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in short finder?
- Top complaints mined from reviews: Functionality-Overall, Quality-Overall, Durability. The return rate is 2.8%.
- When does demand for short finder peak?
- Demand peaks in Aug; the busiest month runs 2.0× the quietest.
- What does it cost to enter the short finder niche?
- Listings span $16.43–$314.61; the average listing price is $93.75 (sweet spot $15–$100). The average incumbent carries 660 reviews — the moat a new listing must climb.