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Short Finder

Fail

Demand is soft, at -11.5% this quarter, so Short Finder is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$804K/yr242K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
64%top-5 click share · 12 brands · 46 sellers

Flapen Score

Short Finder against its category

The dotted line is the Tools & Home Improvement average. Past it, Short Finder is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Short Finder market on Amazon at a glance

Shoppers on Amazon United States searched for Short Finder 242K times last year and spent an estimated $804K. The top 5 brands take 87% of clicks. Demand peaks in Aug. Flapen scores it 49 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $804K a year.

Searches, last 12 months
242K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
3.5%
Market size, estimated
$804Ka year
Peak month
August2.0× the quietest month
Top search term
power probe short finder54K searches a year

02 · Price

A sale here is worth $93.75.

Listings sell for $93.75 on average, from $16.43 to $314.61. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $93.75 that is $23K to $47K a year per listing.

Average price
$93.75inside the $15 to $100 sweet spot
Price range
$16.43–$314.61
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$23K–$47K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #89 within Testers. It carries 660 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
3.4%
Average rank
#89in Testers
Average rating
4.28 starsAmazon United States average 4.42 stars
Average reviews
660per listing
Listings tracked
18

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
44 months

Products

Top Short Finder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

$0$80K$161K$241K$322K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

46

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

11%

  • Power Probe36%
  • VDIAGTOOL24%
  • UT-LNTELA12%
  • AWBLIN11%
  • TopDiag3%
  • CrysGuard3%
  • Open — no brand owns it (6 brands, 11%)

Demand

Short Finder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 2.0×

Search terms

Top Short Finder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • power probe short finder54K/yr
  • power probe ect300037K/yr
  • automotive short and open finder15K/yr
  • short finder16K/yr
  • automotive short circuit finder15K/yr
  • ect300021K/yr
  • vdiagtool v200 pro7K/yr
  • v200 pro circuit probe7K/yr
  • ppect30006K/yr
  • automotive wire tracer9K/yr

Reviews and returns

What reviews say buyers love and hate about Short Finder

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Ease Of Use”
28%of negative reviews mention “Functionality-Overall”
2.8%of orders come back
“Did not work”
A buyer, on “Functionality-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Short Finder questions

Answered from the same tracked data.