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Shooting Range Accessories

Fail

The top 5 brands take 100% of clicks, so Shooting Range Accessories is a Fail.

Flapen Score
40
40 / 100
Ranks 7,617 of 9,536 Tools & Home Improvement niches · −8 vs the category median of 48
Market size
$196K/yr116K searches / yr
90-day growth
-14.2%search demand this quarter
Competition
58%top-5 click share · 4 brands · 87 sellers

Flapen Score

Shooting Range Accessories against its category

The dotted line is the Tools & Home Improvement average. Past it, Shooting Range Accessories is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shooting Range Accessories market on Amazon at a glance

Shoppers on Amazon United States searched for Shooting Range Accessories 116K times last year and spent an estimated $196K. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

3.4% of searches ended in a purchase last week.

Shoppers searched for this 116K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $196K a year.

Searches, last 12 months
116K
Growth, 90 days vs prior 90
-14.2%
Conversion, latest week
3.4%
Market size, estimated
$196Ka year
Peak month
December3.2× the quietest month
Top search term
walker bluetooth hearing protection19K searches a year

02 · Price

A sale here is worth $49.93.

Listings sell for $49.93 on average, from $22.13 to $140.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $49.93 that is $5K to $12K a year per listing.

Average price
$49.93inside the $15 to $100 sweet spot
Price range
$22.13–$140.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$5K–$12K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #84 within Hearing Protection. It carries 25,965 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#84in Hearing Protection
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
25,965per listing
Listings tracked
17

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Shooting Range Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

$0$10K$20K$29K$39K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

87

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

0%

  • Walker's83%
  • BAISHARK7%
  • MenLiDa7%
  • Qozybuds2%

Demand

Shooting Range Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Shooting Range Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • walker bluetooth hearing protection19K/yr
  • walkers ear protection bluetooth18K/yr
  • walker razor bluetooth18K/yr
  • walker bluetooth adapter9K/yr
  • walkers razor bluetooth10K/yr
  • walker ear protection bluetooth8K/yr
  • walker razor bluetooth adapter8K/yr
  • walkers bluetooth7K/yr
  • walker bluetooth6K/yr
  • walkers bluetooth adapter4K/yr

Reviews and returns

What reviews say buyers love and hate about Shooting Range Accessories

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Noise Level”
2.1%of orders come back
“Muffling sounds”
A buyer, on “Noise Level”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Shooting Range Accessories questions

Answered from the same tracked data.