Is Shooting Ear Protection profitable to sell on Amazon United States?

Flapen scores Shooting Ear Protection 53 out of 100 on Amazon United States, a Maybe. Shoppers spend $6.5M a year across 43 tracked products. Amazon counts 3 of the 3 products launched in the last year as successful launches. Search demand grew -8.6% in the last 90 days.

How competitive is the Shooting Ear Protection niche on Amazon United States?

13 brands and 127 sellers compete in Shooting Ear Protection on Amazon United States. The top 5 Shooting Ear Protection products take 45% of clicks, and the top 5 brands take 84%.

What do buyers complain about in Shooting Ear Protection?

Shooting Ear Protection buyers on Amazon United States complain most about Size-Overall, Comfort-Overall, and Quality-Overall. Returns run at 2.8% of orders.

When does demand for Shooting Ear Protection peak?

Search demand for Shooting Ear Protection on Amazon United States is steady all year. The busiest month runs 1.3× the quietest.

What does it cost to enter the Shooting Ear Protection niche?

Shooting Ear Protection sells for $33.09 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $7.08 to $140.84. The average product has 21,215 reviews, the count a new listing must catch up to.

Shooting Ear Protection

Maybe

Shoppers spend $6.5M a year here. But the average product has 21,215 reviews to catch up to, so Shooting Ear Protection is a Maybe.

Flapen Score: 53
53 / 100Top 27% of 9,536 Tools & Home Improvement niches · +5 vs the category median of 48
Market size: $6.5M/yr4.4M searches / yr
90-day growth: -8.6%search demand this quarter
Competition: 45%top-5 click share · 13 brands · 127 sellers

Flapen Score

Shooting Ear Protection against its category

The dotted line is the Tools & Home Improvement average. Past it, Shooting Ear Protection is stronger. Inside it, weaker.

53Maybe

This niche Category average

See the method

Market

The Shooting Ear Protection market on Amazon at a glance

Shoppers on Amazon United States searched for Shooting Ear Protection 4.4M times last year and spent an estimated $6.5M. The top 5 brands take 84% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 4.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6.5M a year.

Searches, last 12 months: 4.4M
Growth, 90 days vs prior 90: -8.6%
Conversion, latest week: 4.5%
Market size, estimated: $6.5Ma year
Peak month: December1.3× the quietest month
Top search term: shooting ear protection833K searches a year

02 · Price

A sale here is worth $33.09.

Listings sell for $33.09 on average, from $7.08 to $140.84. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 5,000 to 6,000 of them. At $33.09 that is $165K to $199K a year per listing.

Average price: $33.09inside the $15 to $100 sweet spot
Price range: $7.08–$140.84
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 200K–250K
Units per listing a year: 5,000–6,000
Revenue per listing a year: $165K–$199K
Returns: 2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #37 within Hearing Protection. It carries 21,215 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings: 98%
Prime listings: 100%
Out of stock, average day: 0.0%
Average rank: #37in Hearing Protection
Average rating: 4.60 starsAmazon United States average 4.42 stars
Average reviews: 21,215per listing
Listings tracked: 43

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 3Amazon's first-year sales bar
Average brand age: 53 months

Products