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Shock Cord

Fail

The products selling today already average 4.6★, so Shock Cord is a Fail.

Flapen Score
49
49 / 100
Top 44% of 9,536 Tools & Home Improvement niches · +1 vs the category median of 48
Market size
$145K/yr185K searches / yr
90-day growth
+18.9%search demand this quarter
Competition
55%top-5 click share · 13 brands · 24 sellers

Flapen Score

Shock Cord against its category

The dotted line is the Tools & Home Improvement average. Past it, Shock Cord is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shock Cord market on Amazon at a glance

Shoppers on Amazon United States searched for Shock Cord 185K times last year and spent an estimated $145K. The top 5 brands take 70% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved +18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $145K a year.

Searches, last 12 months
185K
Growth, 90 days vs prior 90
+18.9%
Conversion, latest week
7.3%
Market size, estimated
$145Ka year
Peak month
July1.5× the quietest month
Top search term
shock cord99K searches a year

02 · Price

A sale here is worth $10.67.

Listings sell for $10.67 on average, from $4.61 to $20.38. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $10.67 that is $3K to $5K a year per listing.

Average price
$10.67under the $15 to $100 sweet spot
Price range
$4.61–$20.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$5K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Tarps & Tie-Downs. It carries 1,788 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#67in Tarps & Tie-Downs
Average rating
4.64 starsAmazon United States average 4.42 stars
Average reviews
1,788per listing
Listings tracked
22

04 · Newcomers

Amazon counts 5 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
5Amazon's first-year sales bar
Average brand age
50 months

Products

Top Shock Cord products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

$0$7K$15K$22K$29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

24

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

55%

Top 20: 98%

Open market

23%

  • Huouo23%
  • Paracord Planet16%
  • PH PERKHOMY15%
  • SMART&CASUAL8%
  • Radix Rope8%
  • ELEAD7%

Demand

Shock Cord search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Shock Cord search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shock cord99K/yr
  • shock cord 1/8 inch13K/yr
  • 1/8 bungee cord13K/yr
  • 1/8 shock cord11K/yr
  • elastic paracord8K/yr
  • thin bungee cord8K/yr
  • 1/8 elastic cord6K/yr
  • bungee string6K/yr
  • bungee shock cord6K/yr
  • elastic shock cord4K/yr

Reviews and returns

What reviews say buyers love and hate about Shock Cord

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
2.0%of orders come back
“Wrong size”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Shock Cord questions

Answered from the same tracked data.