sherwin williams paint
Skip itSoft demand (-10.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$35.24avg listing price — sweet spot $15–$100
Review moat
Great230avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Returns
Good2.7%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay$148K$148K/yr · 68K searches
Price range
Okay$6.02–$269.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-10.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, sherwin williams paint is a $148K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Aug. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
sherwin williams paint market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- $141K–$176K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #2,655
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 75%
- Out of stock
- 5.0%
- Avg brand age
- 46 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
57
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
17%
- Benjamin Moore46%
- SHERWIN WILLIAMS14%
- FAVOMOTO9%
- Infodeck6%
- Chronicle Books4%
- Pantone4%
- Open — no brand owns it (9 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 52 weeks — -10.2% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 3.3×
Top sherwin williams paint search terms
- sherwin williams color fan deck22K/yr
- paint sample cards9K/yr
- sherwin williams paint samples8K/yr
- paint swatch book7K/yr
- paint swatches6K/yr
- paint color fan deck4K/yr
- benjamin moore color wheel3K/yr
- benjamin moore fan deck4K/yr
- paint color swatches5K/yr
Top sherwin williams paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Benjamin Moore Collections Fan Deck
Benjamin Moore$31.494.5★189 rev
![BENJAMIN MOORE CLASSIC COLORS FAN DECK [CASE OF 1]](https://m.media-amazon.com/images/I/41Xq67AO80L.jpg)
BENJAMIN MOORE CLASSIC COLORS FAN DECK [CASE OF 1]
Benjamin Moore$47.364.7★327 rev
Sherwin-Williamss Professional Color Fan Deck
SHERWIN WILLIAMS$33.604.2★7 rev
Benjamin Moore Color Preview Fan Deck
Benjamin Moore$36.444.6★77 rev
Color Cards Deck 200 Essential Color Cube Cards for Artists & Designers Color Palette Swatch Reference Set for Art Design Branding and UI Glossy Laminated Infodeck
Infodeck$24.344.6★39 rev
Newest
by launch date
Lightwish Watercolor Swatch Book - 20 Detachable 100% Cotton Sheets 24 Spaces 5.8 * 8.2 in 300gsm/140lb Hot Press for Watercolor Gouache Oil Pastels - Loose-Leaf Binder Color Testing Journal
LIGHTWISH$22.3059 rev
tumuarta Artists Color Swatch Book 100% Cotton 140 LB 300GSM Concertina Book 24 Pan/Sheet Painter`s Color Diary for Watercolors Acrylic Markers and Wet & Dry Media (7.5 x 5)
tumuarta$12.7341 rev
Color Cards Deck 200 Essential Color Cube Cards for Artists & Designers Color Palette Swatch Reference Set for Art Design Branding and UI Glossy Laminated Infodeck
Infodeck$24.3439 rev
FAVOMOTO 1 Set Standard Paint Sample Cards 365 Colors Walls Paint Chips Samples Architecture Contrast Sheets Color Chart for Painting Projects
FAVOMOTO$18.992 rev
Pantone FHI Color Guide Set | Fashion Home & Interiors Fan Deck for Textile Apparel & Interior Design | FHIP110C
Pantone$269.6810 rev
Trending
90-day click momentumPantone FHI Color Guide Set | Fashion Home & Interiors Fan Deck for Textile Apparel & Interior Design | FHIP110C
Pantone$269.684.6★
FAVOMOTO 1 Set Standard Paint Sample Cards 365 Colors Walls Paint Chips Samples Architecture Contrast Sheets Color Chart for Painting Projects
FAVOMOTO$18.993.0★
Colors fan deck New Sealed for Benjamin Moore Collections Paints M2440563TL
HandyCT$28.984.6★
Color Cards Deck 200 Essential Color Cube Cards for Artists & Designers Color Palette Swatch Reference Set for Art Design Branding and UI Glossy Laminated Infodeck
Infodeck$24.344.6★
Lightwish Watercolor Swatch Book - 20 Detachable 100% Cotton Sheets 24 Spaces 5.8 * 8.2 in 300gsm/140lb Hot Press for Watercolor Gouache Oil Pastels - Loose-Leaf Binder Color Testing Journal
LIGHTWISH$22.304.7★
What buyers say about sherwin williams paint
What buyers praise and complain about, mined from review topics.What buyers love
“Works great and is a good idea that keeps your colors all in one spot”
“well made”
“Worth the money”
“They are very sturdy”
“easy to use”
“Good product design”
“Exactly as described”
“I also like the magnetic flap closure strap”
“The durability is good”
“I like the size”
What buyers complain about
“This is an excellent little book. although larger than I expected”
“Odd Selection of Colors”
“Kind of expensive”
“Odd Selection of Colors”
“its very difficult to manage to pull out things”
Top return reasons
Common questions
- Is sherwin williams paint profitable to sell on Amazon United States?
- The niche generates $148K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -10.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the sherwin williams paint niche?
- 15 brands and 57 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in sherwin williams paint?
- Top complaints mined from reviews: Size-Overall, Color, Value For Money. The return rate is 2.7%.
- When does demand for sherwin williams paint peak?
- Demand peaks in Aug; the busiest month runs 3.3× the quietest.
- What does it cost to enter the sherwin williams paint niche?
- Listings span $6.02–$269.68; the average listing price is $35.24 (sweet spot $15–$100). The average incumbent carries 230 reviews — the moat a new listing must climb.