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Shellac Flakes

Maybe

Returns run at only 0.5% of orders. But shoppers spend only $80K a year here, so Shellac Flakes is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 48
Market size
$80K/yr66K searches / yr
90-day growth
+2.2%search demand this quarter
Competition
54%top-5 click share · 13 brands · 39 sellers

Flapen Score

Shellac Flakes against its category

The dotted line is the Tools & Home Improvement average. Past it, Shellac Flakes is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shellac Flakes market on Amazon at a glance

Shoppers on Amazon United States searched for Shellac Flakes 66K times last year and spent an estimated $80K. The top 5 brands take 63% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
+2.2%
Conversion, latest week
5.3%
Market size, estimated
$80Ka year
Peak month
September2.9× the quietest month
Top search term
shellac flakes46K searches a year

02 · Price

A sale here is worth $22.95.

Listings sell for $22.95 on average, from $12.16 to $46.63. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $22.95 that is $2K to $6K a year per listing.

Average price
$22.95inside the $15 to $100 sweet spot
Price range
$12.16–$46.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$6K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #254 within Finishes, Sealers & Stains. It carries 120 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
11.8%
Average rank
#254in Finishes, Sealers & Stains
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
120per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
59 months

Products

Top Shellac Flakes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

$0$4K$8K$12K$16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

13 rising

Sellers

39

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

28%

  • Timgle16%
  • Fabbay16%
  • Weewooday11%
  • TooGet10%
  • Eyaeyao10%
  • Old World Shellac9%

Demand

Shellac Flakes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.9×

Search terms

Top Shellac Flakes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shellac flakes46K/yr
  • dewaxed shellac flakes11K/yr
  • shellac flakes dewaxed6K/yr
  • tiger shellac flakes3K/yr

Reviews and returns

What reviews say buyers love and hate about Shellac Flakes

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Value For Money”
0.5%of orders come back
“I spent a lot of money”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Shellac Flakes questions

Answered from the same tracked data.