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Sheet Metal Roller

Fail

Prices span $52.84–$2672.41, mostly outside the sweet spot, so Sheet Metal Roller is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$178K/yr51K searches / yr
90-day growth
-5.5%search demand this quarter
Competition
53%top-5 click share · 13 brands · 33 sellers

Flapen Score

Sheet Metal Roller against its category

The dotted line is the Tools & Home Improvement average. Past it, Sheet Metal Roller is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Sheet Metal Roller market on Amazon at a glance

Shoppers on Amazon United States searched for Sheet Metal Roller 51K times last year and spent an estimated $178K. The top 5 brands take 83% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $178K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-5.5%
Conversion, latest week
1.3%
Market size, estimated
$178Ka year
Top search term
sheet metal roller20K searches a year

02 · Price

A sale here is worth $279.32.

Listings sell for $279.32 on average, from $52.84 to $2672.41. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $279.32 that is $0 to $28K a year per listing.

Average price
$279.32above the $15 to $100 sweet spot
Price range
$52.84–$2672.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$28K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #1,350 within Cutters. It carries 122 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
67%
Out of stock, average day
4.5%
Average rank
#1,350in Cutters
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
122per listing
Listings tracked
24

04 · Newcomers

Amazon counts 6 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
6Amazon's first-year sales bar
Average brand age
40 months

Products

Top Sheet Metal Roller products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

$0$18K$36K$53K$71K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

13 falling

Sellers

33

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

13%

  • VEVOR39%
  • Uttempt17%
  • Eastwood12%
  • Generic9%
  • KLINHARD7%
  • Dycem3%
  • Open — no brand owns it (7 brands, 13%)

Search terms

Top Sheet Metal Roller search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sheet metal roller20K/yr
  • slip roller12K/yr
  • sheet metal roller bender5K/yr
  • sheet metal edge roller6K/yr
  • slip roller sheet metal5K/yr
  • slip roll3K/yr

Reviews and returns

What reviews say buyers love and hate about Sheet Metal Roller

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Value For Money”
1.3%of orders come back
“As a roofer no more buy from expensive brands”
A buyer, on “Value For Money”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Sheet Metal Roller questions

Answered from the same tracked data.