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Shears Heavy Duty

Maybe

Returns run at only 0.7% of orders. But the products selling today already average 4.7★, so Shears Heavy Duty is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 9,536 Tools & Home Improvement niches · +9 vs the category median of 48
Market size
$451K/yr290K searches / yr
90-day growth
+7.5%search demand this quarter
Competition
49%top-5 click share · 14 brands · 61 sellers

Flapen Score

Shears Heavy Duty against its category

The dotted line is the Tools & Home Improvement average. Past it, Shears Heavy Duty is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Shears Heavy Duty market on Amazon at a glance

Shoppers on Amazon United States searched for Shears Heavy Duty 290K times last year and spent an estimated $451K. The top 5 brands take 74% of clicks. Demand peaks in Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 290K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $451K a year.

Searches, last 12 months
290K
Growth, 90 days vs prior 90
+7.5%
Conversion, latest week
8.5%
Market size, estimated
$451Ka year
Peak month
July1.7× the quietest month
Top search term
wiss scissors31K searches a year

02 · Price

A sale here is worth $18.38.

Listings sell for $18.38 on average, from $8.52 to $39.17. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $18.38 that is $14K to $18K a year per listing.

Average price
$18.38inside the $15 to $100 sweet spot
Price range
$8.52–$39.17
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
$14K–$18K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #67 within Scissors & Shears. It carries 8,189 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#67in Scissors & Shears
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
8,189per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Shears Heavy Duty products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

$0$45K$90K$135K$180K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

61

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

49%

Top 20: 92%

Open market

19%

  • Fiskars30%
  • Wiss17%
  • LIVINGO11%
  • KLEIN TOOLS9%
  • Goldblatt8%
  • iBayam7%

Demand

Shears Heavy Duty search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.7×

Search terms

Top Shears Heavy Duty search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wiss scissors31K/yr
  • industrial scissors28K/yr
  • shears heavy duty23K/yr
  • scissors & shears20K/yr
  • utility scissors heavy duty19K/yr
  • heavy duty shears18K/yr
  • heavy duty scissors industrial15K/yr
  • shop scissors13K/yr
  • outdoor scissors7K/yr
  • utility shears10K/yr

Reviews and returns

What reviews say buyers love and hate about Shears Heavy Duty

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Size-Overall”
0.7%of orders come back
“Very short blades”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Shears Heavy Duty questions

Answered from the same tracked data.