Is Sharpening Wheel profitable to sell on Amazon United States?

Flapen scores Sharpening Wheel 52 out of 100 on Amazon United States, a Maybe. Shoppers spend $1.9M a year across 33 tracked products. Amazon counts 1 of the 5 products launched in the last year as successful launches. Search demand grew -5.5% in the last 90 days.

How competitive is the Sharpening Wheel niche on Amazon United States?

15 brands and 42 sellers compete in Sharpening Wheel on Amazon United States. The top 5 Sharpening Wheel products take 48% of clicks, and the top 5 brands take 87%.

What do buyers complain about in Sharpening Wheel?

Sharpening Wheel buyers on Amazon United States complain most about Quality-Overall, Sharpness, and Functionality-Overall. Returns run at 2.3% of orders.

What does it cost to enter the Sharpening Wheel niche?

Sharpening Wheel sells for $296.48 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $8.74 to $1420.41. The average product has 1,295 reviews, the count a new listing must catch up to.

Sharpening Wheel

Maybe

Shoppers spend $1.9M a year here. But prices span $8.74–$1420.41, mostly outside the sweet spot, so Sharpening Wheel is a Maybe.

Filters High Price

Flapen Score: 52
52 / 100Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size: $1.9M/yr217K searches / yr
90-day growth: -5.5%search demand this quarter
Competition: 48%top-5 click share · 15 brands · 42 sellers

Flapen Score

Sharpening Wheel against its category

The dotted line is the Tools & Home Improvement average. Past it, Sharpening Wheel is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Sharpening Wheel market on Amazon at a glance

Shoppers on Amazon United States searched for Sharpening Wheel 217K times last year and spent an estimated $1.9M. The top 5 brands take 87% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months: 217K
Growth, 90 days vs prior 90: -5.5%
Conversion, latest week: 3.0%
Market size, estimated: $1.9Ma year
Top search term: tormek50K searches a year

02 · Price

A sale here is worth $296.48.

Listings sell for $296.48 on average, from $8.74 to $1420.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $296.48 that is $30K to $74K a year per listing.

Average price: $296.48above the $15 to $100 sweet spot
Price range: $8.74–$1420.41
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: $30K–$74K
Returns: 2.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #502 within Sharpening Stones. It carries 1,295 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings: 55%
Prime listings: 76%
Out of stock, average day: 0.4%
Average rank: #502in Sharpening Stones
Average rating: 4.27 starsAmazon United States average 4.42 stars
Average reviews: 1,295per listing
Listings tracked: 33

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months: 5
Successful launches: 1Amazon's first-year sales bar
Average brand age: 50 months

Products