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Semi Gloss White Paint

Fail

Shoppers spend only $75K a year here, so Semi Gloss White Paint is a Fail.

Flapen Score
42
42 / 100
Ranks 6,968 of 9,536 Tools & Home Improvement niches · −6 vs the category median of 48
Market size
$75K/yr80K searches / yr
90-day growth
-5.6%search demand this quarter
Competition
67%top-5 click share · 9 brands · 59 sellers

Flapen Score

Semi Gloss White Paint against its category

The dotted line is the Tools & Home Improvement average. Past it, Semi Gloss White Paint is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Semi Gloss White Paint market on Amazon at a glance

Shoppers on Amazon United States searched for Semi Gloss White Paint 80K times last year and spent an estimated $75K. The top 5 brands take 89% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $75K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-5.6%
Conversion, latest week
5.2%
Market size, estimated
$75Ka year
Peak month
October2.0× the quietest month
Top search term
semi gloss white paint23K searches a year

02 · Price

A sale here is worth $18.15.

Listings sell for $18.15 on average, from $9.42 to $54.73. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $18.15 that is $5K to $9K a year per listing.

Average price
$18.15inside the $15 to $100 sweet spot
Price range
$9.42–$54.73
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

59% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #27 within Paint & Primer. It carries 9,604 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#27in Paint & Primer
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
9,604per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Semi Gloss White Paint products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

$0$7K$15K$22K$30K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

59

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

7%

  • Rust-Oleum68%
  • Zinsser7%
  • SENVEN5%
  • EVOLVE5%
  • Krylon4%
  • Rust-Oleum Home4%
  • Open — no brand owns it (3 brands, 7%)

Demand

Semi Gloss White Paint search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Semi Gloss White Paint search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • semi gloss white paint23K/yr
  • white semi gloss paint14K/yr
  • white gloss paint10K/yr
  • gloss white paint7K/yr
  • high gloss white paint7K/yr
  • white semi gloss paint gallon6K/yr
  • 1 gallon white paint4K/yr
  • semigloss white paint3K/yr
  • semi gloss white paint 1 gallon4K/yr
  • white gallon paint2K/yr

Reviews and returns

What reviews say buyers love and hate about Semi Gloss White Paint

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Paint Quality”
35%of negative reviews mention “Paint Quality”
2.0%of orders come back
“Unusable Paint”
A buyer, on “Paint Quality”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Semi Gloss White Paint questions

Answered from the same tracked data.