semi gloss white paint
Skip itA small market ($75K/yr) — this niche doesn't clear our bar today.
Price range
Great$9.42–$54.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.15avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Growth
Bad-5.6%90-day search growth — must beat 0% to launch
Review moat
Bad9,604.29avg incumbent reviews — the moat a new listing must climb
Market size
Bad$75K$75K/yr · 80K searches
According to Flapen's Amazon United States niche tracking, semi gloss white paint is a $75K/yr Amazon United States market (80K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
semi gloss white paint market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $73K–$91K
- units × avg price
- Conversion rate
- 5.2%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 59%
- Out of stock
- 0.0%
- Avg brand age
- 65 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
59
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
7%
- Rust-Oleum68%
- Zinsser7%
- SENVEN5%
- EVOLVE5%
- Krylon4%
- Rust-Oleum Home4%
- Open — no brand owns it (3 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.6% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.0×
Top semi gloss white paint search terms
- semi gloss white paint23K/yr
- white semi gloss paint14K/yr
- white gloss paint10K/yr
- gloss white paint7K/yr
- high gloss white paint7K/yr
- white semi gloss paint gallon6K/yr
- 1 gallon white paint4K/yr
- semigloss white paint3K/yr
- semi gloss white paint 1 gallon4K/yr
- white gallon paint2K/yr
Top semi gloss white paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rust-Oleum Painters Touch Latex Brush-On Paint Semi-Gloss White
Rust-Oleum$16.714.5★31,417 rev
Rust-Oleum Painters Touch Latex Brush-On Paint Semi-Gloss White
Rust-Oleum$10.274.5★31,417 rev
Rust-Oleum Painters Touch Latex Brush-On Paint Gloss White
Rust-Oleum$16.544.5★31,417 rev
Zinsser 02774 PERMA-WHITE Mold & Mildew Proof Interior Paint Quart Eggshell White
Zinsser$15.514.5★1,638 rev
Rust-Oleum 369384 Advanced Dry Door & Trim Paint Quart Satin White
Rust-Oleum$19.604.6★2,153 rev
Newest
by launch date
KOMPOZIT Acrylic Paint & Primer (2-in-1) - Pure White Semi Gloss - Interior & Exterior Painting House - Walls Ceilings Doors Trim All-purpose Quick-drying Odorless Paint - Made in USA (1 Gallon)
KOMPOZIT$54.7370 rev
Anirun White Paint Touch-Up Paint for Furniture Cabinets Wood No Sanding Fast Drying Water Based Multi Surface 6.35 oz
Anirun$14.10773 rev
White Paint Multi Surface Semi-Gloss White Touch Up Paint Repair for Metal Wall Door Cabinets Wood Furniture Appliance Metal Acrylic Touch Up Paint Pen Enamel 30ML
SENVEN$9.671,323 rev
White Touch Up Paint High-Gloss Multi Surface Acrylic White Touch Up Paint Pen Scratch Repair for Metal Walls Cabinets Appliances Wood Door Furniture Enamel 1.5 Fl Oz
SENVEN$9.671,323 rev
Rust-Oleum Painters Touch Latex Brush-On Paint Satin Blossom White
Rust-Oleum$9.42363 rev
Trending
90-day click momentumKOMPOZIT Acrylic Paint & Primer (2-in-1) - Pure White Semi Gloss - Interior & Exterior Painting House - Walls Ceilings Doors Trim All-purpose Quick-drying Odorless Paint - Made in USA (1 Gallon)
KOMPOZIT$54.734.3★
Rust-Oleum Painters Touch Latex Brush-On Paint Semi-Gloss White
Rust-Oleum$10.274.5★
White Touch Up Paint High-Gloss Multi Surface Acrylic White Touch Up Paint Pen Scratch Repair for Metal Walls Cabinets Appliances Wood Door Furniture Enamel 1.5 Fl Oz
SENVEN$9.674.2★
White Paint Multi Surface Semi-Gloss White Touch Up Paint Repair for Metal Wall Door Cabinets Wood Furniture Appliance Metal Acrylic Touch Up Paint Pen Enamel 30ML
SENVEN$9.674.2★
Zinsser 02774 PERMA-WHITE Mold & Mildew Proof Interior Paint Quart Eggshell White
Zinsser$15.514.5★
What buyers say about semi gloss white paint
What buyers praise and complain about, mined from review topics.What buyers love
“Good house paint”
“Excellent Quality”
“Very easy to work with”
“Covers well”
“this dried nicely”
“is very affordable”
“The color was perfect”
“gave the surface a cleaner look”
“no scratching-even on foam”
“It did the job we needed out to do perfectly”
What buyers complain about
“Unusable Paint”
“Small can”
“Really poor performing product”
“Price is too high”
“Not the best coverage”
“not pure white”
“Goes on a little thick”
“hard to get out of the bottle”
“Doesn't work”
“Wand broke”
Top return reasons
Common questions
- Is semi gloss white paint profitable to sell on Amazon United States?
- The niche generates $75K/yr across 17 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.6%. Flapen's verdict: Skip it (42/100).
- How competitive is the semi gloss white paint niche?
- 9 brands and 59 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in semi gloss white paint?
- Top complaints mined from reviews: Paint Quality, Size-Overall, Quality-Overall. The return rate is 2.0%.
- When does demand for semi gloss white paint peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the semi gloss white paint niche?
- Listings span $9.42–$54.73; the average listing price is $18.15 (sweet spot $15–$100). The average incumbent carries 9,604 reviews — the moat a new listing must climb.