Self Retracting Utility Knife
MaybeReturns run at only 0.8% of orders. But shoppers spend only $33K a year here, so Self Retracting Utility Knife is a Maybe.
- Flapen Score
- 54 / 100Top 24% of 9,536 Tools & Home Improvement niches · +6 vs the category median of 4854
- Market size
- $33K/yr51K searches / yr
- 90-day growth
- +10.6%search demand this quarter
- Competition
- 41%top-5 click share · 23 brands · 110 sellers
Flapen Score
Self Retracting Utility Knife against its category
The dotted line is the Tools & Home Improvement average. Past it, Self Retracting Utility Knife is stronger. Inside it, weaker.
Market
The Self Retracting Utility Knife market on Amazon at a glance
Shoppers on Amazon United States searched for Self Retracting Utility Knife 51K times last year and spent an estimated $33K. The top 5 brands take 62% of clicks. Demand peaks in Feb. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
4.7% of searches ended in a purchase last week.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- +10.6%
- Conversion, latest week
- 4.7%
- Market size, estimated
- $33Ka year
- Peak month
- February1.6× the quietest month
- Top search term
- self retracting utility knife22K searches a year
02 · Price
A sale here is worth $13.70.
Listings sell for $13.70 on average, from $4.90 to $29.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $13.70 that is $1K to $3K a year per listing.
- Average price
- $13.70under the $15 to $100 sweet spot
- Price range
- $4.90–$29.79
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $1K–$3K
- Returns
- 0.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #286 within Knives, Parts & Accessories. It carries 1,067 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 1.1%
- Average rank
- #286in Knives, Parts & Accessories
- Average rating
- 4.46 starsAmazon United States average 4.42 stars
- Average reviews
- 1,067per listing
- Listings tracked
- 39
04 · Newcomers
Amazon counts 2 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Self Retracting Utility Knife products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
XW Auto-Retractable Safety Utility Knife Box Cutter of Quick Blade Change 4 Spare Blades Storage in Handle
- Price
- $11.14
- Rating
- 4.6/5
- Reviews
- 511
- Age
- 5y ago
IRWIN Utility Knife Self-Retracting for Safety (2088600) Red
- Price
- $7.49
- Rating
- 4.5/5
- Reviews
- 580
- Age
- 20y ago
Veltec Self-Retracting Blade Safety Cutter Left and Right Edge Guide 3 Depth Setting Preloaded with 3 Blades - Black/Blue (VC900)
- Price
- $8.76
- Rating
- 4.6/5
- Reviews
- 195
- Age
- 5y ago
Cat Safety Utility Knife Box Cutter Self-Retracting Squeeze Handle to Extend Release to Retract Lock Open w/Switch Ergo Handle w/ 3 Safety-Tip Blades That Store Inside - 240071
- Price
- $16.38
- Rating
- 4.6/5
- Reviews
- 920
- Age
- 7y ago
XW Auto-retractable Safety Box Cutter Lightweight Safety Knife with Self-retracting 2-Pack
- Price
- $12.16
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 1y ago
Trending
90-day click momentum
Klein Tools 44308 Auto-Loading Retractable Utility Knife Utility Box Cutter Dual-Sided 10 Blade Magazine Standard and Hook Blades Professional Work Knife
- Price
- $21.95
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 3mo ago
Spec Ops Tools Safety Knife Box Cutter Self-Retracting Utility Knife for Warehouse & Cardboard Cutting with Holster and Lanyard
- Price
- $11.03
- Rating
- 4.4/5
- Reviews
- 1,368
- Age
- 5y ago
DURATECH Auto-Loading Utility Knife Retractable Box Cutter with Blades
- Price
- $8.38
- Rating
- 4.5/5
- Reviews
- 96
- Age
- 6mo ago
DIYSELF Self-Retracting Safety Box Cutter with Holster and 10 SK5 Blades
- Price
- $12.03
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 1y ago
XW Mini Safety Utility Knife Compact Auto Retractable Box Cutter with Safety Lock Extra 10 PCS Utility Blades Included
- Price
- $11.71
- Rating
- 4.3/5
- Reviews
- 62
- Age
- 11mo ago
Newest
by launch dateKlein Tools 44308 Auto-Loading Retractable Utility Knife Utility Box Cutter Dual-Sided 10 Blade Magazine Standard and Hook Blades Professional Work Knife
- Price
- $21.95
- Rating
- 4.6/5
- Reviews
- 35
- Age
- 3mo ago
DURATECH Auto-Loading Utility Knife Retractable Box Cutter with Blades
- Price
- $8.38
- Rating
- 4.5/5
- Reviews
- 96
- Age
- 6mo ago
XW Mini Safety Utility Knife Compact Auto Retractable Box Cutter with Safety Lock Extra 10 PCS Utility Blades Included
- Price
- $11.71
- Rating
- 4.3/5
- Reviews
- 62
- Age
- 11mo ago
![VOTREK Box Cutter Utility Knife [2-in-1] Retractable Box Cutter with Blade Storage Safety All Metal Heavy Duty Sharp Razor Knife for Home & Warehouse Cardboard Carton with Extra Blades](https://m.media-amazon.com/images/I/41-Eusys7UL.jpg)
VOTREK Box Cutter Utility Knife [2-in-1] Retractable Box Cutter with Blade Storage Safety All Metal Heavy Duty Sharp Razor Knife for Home & Warehouse Cardboard Carton with Extra Blades
- Price
- $10.63
- Rating
- 4.8/5
- Reviews
- 696
- Age
- 11mo ago
DIYSELF Self-Retracting Safety Box Cutter with Holster and 10 SK5 Blades
- Price
- $12.03
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
23 rising
Sellers
110
Top-5 brand share
62%
Top 20: 98%
Top-5 click share
41%
Top 20: 78%
Open market
33%
- XW32%
- IRWIN10%
- Veltec8%
- CAT6%
- Nova6%
- Caressolove5%
Demand
Self Retracting Utility Knife search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.6×
Search terms
Top Self Retracting Utility Knife search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- self retracting utility knife22K/yr
- auto retractable box cutter13K/yr
- self retracting box cutter6K/yr
- auto retractable utility knife7K/yr
- retractable safety knife3K/yr
Reviews and returns
What reviews say buyers love and hate about Self Retracting Utility Knife
We read the reviews and the return reasons for every product selling here.
“Poor Quality Control”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Self Retracting Utility Knife questions
Answered from the same tracked data.