Security Vest

Shoppers searched for this 474K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $98K a year.

Searches, last 12 months

474K

Growth, 90 days vs prior 90

+3.6%

Conversion, latest week

1.0%

Market size, estimated

$98Ka year

Peak month

October3.0× the quietest month

Top search term

security vest286K searches a year

Listings sell for $20.52 on average, from $9.69 to $42.99. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $20.52 that is $2K to $5K a year per listing.

Average price

$20.52inside the $15 to $100 sweet spot

Price range

$9.69–$42.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

2.0%of orders · Amazon United States median 2.1%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #187 within Protective Workwear. It carries 1,425 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

3.1%

Average rank

#187in Protective Workwear

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

1,425per listing

Listings tracked

27

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

50 months