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Searing Torch

Maybe

Returns run at only 0.4% of orders. But shoppers spend only $89K a year here, so Searing Torch is a Maybe.

Flapen Score
50
50 / 100
Top 39% of 9,536 Tools & Home Improvement niches · +2 vs the category median of 48
Market size
$89K/yr53K searches / yr
90-day growth
+1.4%search demand this quarter
Competition
62%top-5 click share · 16 brands · 30 sellers

Flapen Score

Searing Torch against its category

The dotted line is the Tools & Home Improvement average. Past it, Searing Torch is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Searing Torch market on Amazon at a glance

Shoppers on Amazon United States searched for Searing Torch 53K times last year and spent an estimated $89K. The top 5 brands take 80% of clicks. Demand peaks in Aug–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

4.6% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $89K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
+1.4%
Conversion, latest week
4.6%
Market size, estimated
$89Ka year
Peak month
August2.7× the quietest month
Top search term
searing torch18K searches a year

02 · Price

A sale here is worth $36.42.

Listings sell for $36.42 on average, from $16.79 to $72.94. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $36.42 that is $0 to $4K a year per listing.

Average price
$36.42inside the $15 to $100 sweet spot
Price range
$16.79–$72.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #151 within Welding & Soldering. It carries 2,158 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#151in Welding & Soldering
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
2,158per listing
Listings tracked
23

04 · Newcomers

Amazon counts 7 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
33 months

Products

Top Searing Torch products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$18K$27K$36K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

30

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

62%

Top 20: 96%

Open market

17%

  • Sondiko37%
  • ThermoMaven21%
  • Koackl14%
  • Flame King5%
  • TBTeek3%
  • SearPro2%
  • Open — no brand owns it (10 brands, 17%)

Demand

Searing Torch search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Searing Torch search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • searing torch18K/yr
  • propane fire starter15K/yr
  • charcoal starter torch5K/yr
  • propane grill torch4K/yr
  • bbq torch gun propane5K/yr
  • bbq flame thrower3K/yr
  • steak searing torch3K/yr

Reviews and returns

What reviews say buyers love and hate about Searing Torch

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Durability”
0.4%of orders come back
“Broke quickly”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Searing Torch questions

Answered from the same tracked data.