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Screw Starter

Maybe

Returns run at only 1.3% of orders. But demand is soft, at -14.8% this quarter, so Screw Starter is a Maybe.

Flapen Score
53
53 / 100
Top 27% of 9,536 Tools & Home Improvement niches · +5 vs the category median of 48
Market size
$91K/yr74K searches / yr
90-day growth
-14.8%search demand this quarter
Competition
55%top-5 click share · 14 brands · 127 sellers

Flapen Score

Screw Starter against its category

The dotted line is the Tools & Home Improvement average. Past it, Screw Starter is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Screw Starter market on Amazon at a glance

Shoppers on Amazon United States searched for Screw Starter 74K times last year and spent an estimated $91K. The top 5 brands take 77% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

6.4% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $91K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
6.4%
Market size, estimated
$91Ka year
Peak month
December2.1× the quietest month
Top search term
screw starter18K searches a year

02 · Price

A sale here is worth $19.31.

Listings sell for $19.31 on average, from $7.06 to $61.29. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $19.31 that is $2K to $5K a year per listing.

Average price
$19.31inside the $15 to $100 sweet spot
Price range
$7.06–$61.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
1.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #556 within Screwdrivers & Nut Drivers. It carries 422 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#556in Screwdrivers & Nut Drivers
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
422per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Screw Starter products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

$0$9K$18K$27K$37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

127

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

18%

  • KLEIN TOOLS49%
  • Proto10%
  • Ullman7%
  • Draper6%
  • NoDrop Tools LLC5%
  • GearWrench4%

Demand

Screw Starter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.1×

Search terms

Top Screw Starter search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • screw starter18K/yr
  • screw holding screwdriver15K/yr
  • holding screwdriver15K/yr
  • screw starter tool12K/yr
  • hold it screwdriver7K/yr
  • screw holder screwdriver5K/yr
  • screw starter screwdriver4K/yr

Reviews and returns

What reviews say buyers love and hate about Screw Starter

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
26%of negative reviews mention “Functionality-Overall”
1.3%of orders come back
“Does not work”
A buyer, on “Functionality-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Screw Starter questions

Answered from the same tracked data.