Scraper Utility Knife

Shoppers searched for this 306K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $273K a year.

Searches, last 12 months

306K

Growth, 90 days vs prior 90

-6.8%

Conversion, latest week

4.8%

Market size, estimated

$273Ka year

Peak month

April4.7× the quietest month

Top search term

toughbuilt utility knife56K searches a year

Listings sell for $18.56 on average, from $4.79 to $31.06. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At $18.56 that is $5K to $9K a year per listing.

Average price

$18.56inside the $15 to $100 sweet spot

Price range

$4.79–$31.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

$5K–$9K

Returns

0.7%of orders · Amazon United States median 2.1%

66% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #204 within Knives, Parts & Accessories. It carries 667 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

66%

Prime listings

97%

Out of stock, average day

9.8%

Average rank

#204in Knives, Parts & Accessories

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

667per listing

Listings tracked

29

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

8

Successful launches

5Amazon's first-year sales bar

Average brand age

62 months