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scissors & shears

Skip it

Strong incumbent ratings (4.8★) — this niche doesn't clear our bar today.

Market size 20Growth 25Conversion 75Competition 38Returns 97Price range 78Avg price 80Brand share 34Review moat 22Quality gap 16

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$17.10

avg listing price — sweet spot $15–$100

Price range

Great$8.52–$39.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Growth

Okay+0.2%

90-day search growth — must beat 0% to launch

Review moat

Bad10,254.1

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$81K

$81K/yr · 68K searches

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, scissors & shears is a $81K/yr Amazon United States market (68K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 44/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

scissors & shears market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
$68K–$86K
units × avg price
Conversion rate
6.9%
Avg BSR
#107
Page quality
0%
Prime
95%
Sponsored
75%
Out of stock
2.5%
Avg brand age
57 months
Avg seller age
158 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

48

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

12%

  • Fiskars42%
  • KLEIN TOOLS19%
  • LIVINGO9%
  • BoFuYuan7%
  • Goldblatt7%
  • FTECYBO3%
  • Open — no brand owns it (6 brands, 12%)

Demand

Weekly Amazon search volume, last 13 weeks — +0.2% search growth over the last 90 days.
2K1KMay '26May '26May '26Jun '26Jun '26Jul '26Jul '26

Top scissors & shears search terms

  • scissors & shears20K/yr
  • utility shears10K/yr
  • construction scissors9K/yr
  • fiskars heavy duty scissors4K/yr
  • heavy duty scissors for cutting thick plastic6K/yr
  • shop shears4K/yr
  • fiberglass scissors4K/yr
  • insulation scissors3K/yr
  • plastic cutting scissors3K/yr
  • heavy duty industrial scissors3K/yr
All search terms

Top scissors & shears products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$8K20%$16K30%$24K40%$32K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about scissors & shears

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Reasonable price for quality”

Sharpness17%

“Cuts well”

Value For Money11%

“Great deal”

Cutting/Trimming9%

“Cuts like a dream<3”

Strength9%

“Strong cutter”

Advertised Vs Actual Product4%

“As described”

Weight Heavy4%

“It's heavy and sharp”

Durability4%

“they are still like new”

Ease Of Use3%

“Easy to store”

Grip3%

“comfortable grip”

What buyers complain about

Size-Overall15%

“Very short blades”

Weight Heavy8%

“too heavy”

Sharpness8%

“Very dull”

Quality-Overall7%

“Poor quality control”

Ease Of Use6%

“Was very hard to use”

Durability5%

“Scissor broke quickly”

Value For Money4%

“I found it cheaper at another store”

Grip3%

“the grips weren't particularly comfortable”

Functionality-Overall3%

“it didn't help much”

Advertised Vs Actual Product3%

“Not as advertised”

Top return reasons

Size-Overall41%
Advertised Vs Actual Product9%
Weight Heavy8%
Sharpness7%
Value For Money6%
Functionality-Overall5%
Quality-Overall3%
Material Quality3%
Defective Material/Parts3%
Ease Of Use3%

Common questions

Is scissors & shears profitable to sell on Amazon United States?
The niche generates $81K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Skip it (44/100).
How competitive is the scissors & shears niche?
12 brands and 48 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in scissors & shears?
Top complaints mined from reviews: Size-Overall, Weight Heavy, Sharpness. The return rate is 0.7%.
What does it cost to enter the scissors & shears niche?
Listings span $8.52–$39.17; the average listing price is $17.10 (sweet spot $15–$100). The average incumbent carries 10,254 reviews — the moat a new listing must climb.