Is Scissors & Shears profitable to sell on Amazon United States?

Flapen scores Scissors & Shears 44 out of 100 on Amazon United States, a Fail. Shoppers spend $81K a year across 20 tracked products. Amazon counts 1 of the 1 products launched in the last year as successful launches. Search demand grew +0.2% in the last 90 days.

How competitive is the Scissors & Shears niche on Amazon United States?

12 brands and 48 sellers compete in Scissors & Shears on Amazon United States. The top 5 Scissors & Shears products take 62% of clicks, and the top 5 brands take 85%.

What do buyers complain about in Scissors & Shears?

Scissors & Shears buyers on Amazon United States complain most about Size-Overall, Weight Heavy, and Sharpness. Returns run at 0.7% of orders.

What does it cost to enter the Scissors & Shears niche?

Scissors & Shears sells for $17.10 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $8.52 to $39.17. The average product has 10,254 reviews, the count a new listing must catch up to.

Scissors & Shears

Fail

The products selling today already average 4.8★, so Scissors & Shears is a Fail.

Flapen Score: 44
44 / 100Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size: $81K/yr68K searches / yr
90-day growth: +0.2%search demand this quarter
Competition: 62%top-5 click share · 12 brands · 48 sellers

Flapen Score

Scissors & Shears against its category

The dotted line is the Tools & Home Improvement average. Past it, Scissors & Shears is stronger. Inside it, weaker.

44Fail

This niche Category average

See the method

Market

The Scissors & Shears market on Amazon at a glance

Shoppers on Amazon United States searched for Scissors & Shears 68K times last year and spent an estimated $81K. The top 5 brands take 85% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months: 68K
Growth, 90 days vs prior 90: +0.2%
Conversion, latest week: 6.9%
Market size, estimated: $81Ka year
Top search term: scissors & shears20K searches a year

02 · Price

A sale here is worth $17.10.

Listings sell for $17.10 on average, from $8.52 to $39.17. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $17.10 that is $2K to $4K a year per listing.

Average price: $17.10inside the $15 to $100 sweet spot
Price range: $8.52–$39.17
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 4K–5K
Units per listing a year: 100–250
Revenue per listing a year: $2K–$4K
Returns: 0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #107 within Scissors & Shears. It carries 10,254 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings: 75%
Prime listings: 95%
Out of stock, average day: 2.5%
Average rank: #107in Scissors & Shears
Average rating: 4.75 starsAmazon United States average 4.42 stars
Average reviews: 10,254per listing
Listings tracked: 20

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 1Amazon's first-year sales bar
Average brand age: 57 months

Products