schluter ditra
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great162.56avg incumbent reviews — the moat a new listing must climb
Market size
Good$492K$492K/yr · 88K searches
Returns
Good2.8%return rate — above 5% kills the launch gate
Avg price
Okay$282.34avg listing price — sweet spot $15–$100
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Competition
Bad70%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Price range
Bad$23.57–$657.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, schluter ditra is a $492K/yr Amazon United States market (88K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 32/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
schluter ditra market data
- Units sold / yr
- 2K–3K
- avg 100–250/product
- Revenue / yr
- $565K–$706K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #142
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 81%
- Out of stock
- 9.7%
- Avg brand age
- 45 months
- Avg seller age
- 151 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
23
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
0%
- Schluter73%
- Houseables15%
- Drydiet9%
- JJ CARE3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -15.4% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top schluter ditra search terms
- ditra membrane11K/yr
- uncoupling membrane for tile12K/yr
- schluter ditra16K/yr
- ditra9K/yr
- tile underlayment membrane8K/yr
- schluter ditra membrane7K/yr
- tile underlayment5K/yr
- uncoupling membrane for tile floor6K/yr
- ditra uncoupling membrane11K/yr
- detra3K/yr
Top schluter ditra products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Schluter Ditra Uncoupling and Waterproofing Membrane for Ceramic and Stone Tile Application - Quick Installation Made of Polyethylene 1/8 Thickness 54 Square Feet - DITRA5M
Schluter$116.464.8★493 rev
Schluter Ditra Membrane Tile underlayment 10 to 323 sq ft Rolls (323)
Schluter$627.234.8★33 rev
Houseables Uncoupling Membrane Tile Underlayment Tile Membrane Flooring Underlayment for Floor Decoupling Anti Fracture Waterproof Anti Crack Vapor 1/8 Thick 3.3 ft x 98.5 ft / 323 Sq Ft
Houseables$282.024.4★118 rev
Schluter Ditra Uncoupling and Waterproofing Membrane 1/8 Thickness
Schluter$291.004.7★403 rev
Schluter DITRA-PS Sheet Peel & Stick Uncoupling Membrane 7.75 Square Feet
Schluter$23.574.9★23 rev
Newest
by launch date
Uncoupling Membrane for Tile Floors 54 Sq.Ft Roll 3.3 ft x 16.5 ft Blue Waterproof Underlayment with Crack Isolation
JJ CARE$77.195 rev
Uncoupling Membrane for Tile Floor 3.3 ft x 98.5 ft Roll (323 Sq Ft) Blue Waterproof Tile Underlayment Membrane for Crack Isolation Tile Underlayment and Tile Membrane
JJ CARE$255.973 rev
Drydiet 108sqft Uncoupling Membrane for Tile Floor Self-Adhesive Tile 1/8(3.3mm) Uncoupling Membrane Waterproof Crack Prevention Anti Fracture Floor Underlayment for Kitchen Bathroom (Red)
Drydiet$181.832 rev
Schluter DITRA-PS Sheet Peel & Stick Uncoupling Membrane 7.75 Square Feet
Schluter$23.5723 rev
Schluter DITRA-PS Roll Peel & Stick Uncoupling Membrane - for Concrete OSB and Plywood - Pressure-Sensitive Adhesive 110 Square Feet - DITRAPS110
Schluter$284.3113 rev
Trending
90-day click momentumDrydiet 108sqft Uncoupling Membrane for Tile Floor Self-Adhesive Tile 1/8(3.3mm) Uncoupling Membrane Waterproof Crack Prevention Anti Fracture Floor Underlayment for Kitchen Bathroom (Red)
Drydiet$181.835.0★
Uncoupling Membrane for Tile Floor 3.3 ft x 98.5 ft Roll (323 Sq Ft) Blue Waterproof Tile Underlayment Membrane for Crack Isolation Tile Underlayment and Tile Membrane
JJ CARE$255.973.4★
Drydiet 54 Sqft Uncoupling Membrane for Tile 1/8(3mm) Thick Waterproofing Membrane Crack Prevention Anti Fracture Flooring Underlayment for Shower Bathroom Kitchen Basement (Orange)
Drydiet$81.334.7★
Schluter Ditra Membrane Tile underlayment 10 to 323 sq ft Rolls (323)
Schluter$627.234.8★
Uncoupling Membrane for Tile Floors 54 Sq.Ft Roll 3.3 ft x 16.5 ft Blue Waterproof Underlayment with Crack Isolation
JJ CARE$77.194.3★
What buyers say about schluter ditra
What buyers praise and complain about, mined from review topics.What buyers love
“easy to use”
“seems just as good as the more expensive orange brand at the big box store”
“Tile still in good shape”
“Just what I needed”
“Great price”
“Amazing stuff really helps with the tile”
“a lot easier clean up”
“its easy to install”
“I liked working with this material”
What buyers complain about
“low quality”
“Costly”
“Little rigid to work with”
“It is very sticky”
“Blue is junk”
“It is too stiff”
Top return reasons
Common questions
- Is schluter ditra profitable to sell on Amazon United States?
- The niche generates $492K/yr across 16 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Skip it (32/100).
- How competitive is the schluter ditra niche?
- 4 brands and 23 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in schluter ditra?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Flexibility. The return rate is 2.8%.
- When does demand for schluter ditra peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the schluter ditra niche?
- Listings span $23.57–$657.94; the average listing price is $282.34 (sweet spot $15–$100). The average incumbent carries 163 reviews — the moat a new listing must climb.