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Schluter Ditra

Fail

The top 5 brands take 100% of clicks, so Schluter Ditra is a Fail.

Flapen Score
32
32 / 100
Ranks 9,041 of 9,536 Tools & Home Improvement niches · −16 vs the category median of 48
Market size
$492K/yr88K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
70%top-5 click share · 4 brands · 23 sellers

Flapen Score

Schluter Ditra against its category

The dotted line is the Tools & Home Improvement average. Past it, Schluter Ditra is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Schluter Ditra market on Amazon at a glance

Shoppers on Amazon United States searched for Schluter Ditra 88K times last year and spent an estimated $492K. All 4 brands take every click. Flapen scores it 32 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 88K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $492K a year.

Searches, last 12 months
88K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
2.0%
Market size, estimated
$492Ka year
Peak month
January1.4× the quietest month
Top search term
ditra membrane11K searches a year

02 · Price

A sale here is worth $282.34.

Listings sell for $282.34 on average, from $23.57 to $657.94. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $282.34 that is $28K to $71K a year per listing.

Average price
$282.34above the $15 to $100 sweet spot
Price range
$23.57–$657.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$28K–$71K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #142 within Flooring. It carries 163 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
81%
Out of stock, average day
9.7%
Average rank
#142in Flooring
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
163per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Schluter Ditra products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

$0$49K$98K$148K$197K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Schluter73%
  • Houseables15%
  • Drydiet9%
  • JJ CARE3%
  • Open — no brand owns it (0%)

Demand

Schluter Ditra search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Schluter Ditra search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ditra membrane11K/yr
  • uncoupling membrane for tile12K/yr
  • schluter ditra16K/yr
  • ditra9K/yr
  • tile underlayment membrane8K/yr
  • schluter ditra membrane7K/yr
  • tile underlayment5K/yr
  • uncoupling membrane for tile floor6K/yr
  • ditra uncoupling membrane11K/yr
  • detra3K/yr

Reviews and returns

What reviews say buyers love and hate about Schluter Ditra

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Ease Of Use”
17%of negative reviews mention “Quality-Overall”
2.8%of orders come back
“low quality”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Schluter Ditra questions

Answered from the same tracked data.