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53

schlage rekey kit

Worth a look

Shows a sweet-spot price point ($63.92 avg), but a concentrated shelf (top 5 take 67% of clicks) keeps it on the watch list.

Market size 54Growth 40Conversion 68Competition 29Returns 31Price range 34Avg price 88Brand share 54Review moat 87Quality gap 84

Avg price

Great$63.92

avg listing price — sweet spot $15–$100

Review moat

Great256.71

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Market size

Good$370K

$370K/yr · 94K searches

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Growth

Okay+11.8%

90-day search growth — must beat 0% to launch

Price range

Okay$13.64–$263.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay4.5%

return rate — above 5% kills the launch gate

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

According to Flapen's Amazon United States niche tracking, schlage rekey kit is a $370K/yr Amazon United States market (94K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in May. Verdict: Worth a look — 53/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

schlage rekey kit market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
$256K–$320K
units × avg price
Conversion rate
6.2%
Avg BSR
#643
Page quality
0%
Prime
82%
Sponsored
71%
Out of stock
0.0%
Avg brand age
62 months
Avg seller age
154 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

52

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

20%

  • SCHLAGE20%
  • shiguan18%
  • PRIME-LINE14%
  • SUMMIT DOORWARE14%
  • EAORBD7%
  • LRWZOV7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +11.8% search growth over the last 90 days.
4K3KPrime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May · busiest ÷ quietest = 1.7×

Top schlage rekey kit search terms

  • schlage rekey kit61K/yr
  • schlage rekeying kit20K/yr
  • schlage rekey6K/yr
  • schlage pin kit5K/yr
  • schlage pin set3K/yr
All search terms

Top schlage rekey kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%$19K10%$37K15%$56K20%$74K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

What buyers say about schlage rekey kit

What buyers praise and complain about, mined from review topics.

What buyers love

Locking Mechanism19%

“All locks on one key - worked great”

Ease Of Use16%

“Easy to use”

Value For Money11%

“It was worth the price”

Quality-Overall11%

“I have to say that this is a quality kit at a budget price”

Advertised Vs Actual Product7%

“As advertised”

Size-Overall7%

“fit much better”

Efficiency3%

“Works great”

Color2%

“This set with the different colors made the task much easier”

Correct Contents2%

“this kit seems to have a good assortment of parts”

Functionality-Overall2%

“pins, spring, and tools work well”

What buyers complain about

Size-Overall26%

“Pins too big”

Locking Mechanism10%

“However, unlocking becomes a hassle”

Quality-Overall8%

“really poor quality”

Advertised Vs Actual Product7%

“was not the same one in the product images”

Functionality-Overall6%

“Another reviewer wrote that the included clip removal tool doesn't work”

Ease Of Use5%

“This was a little difficult at first”

Instructions/User Manual/Troubleshooting3%

“Comes with no directions”

Color3%

“These should really be color coded”

Value For Money2%

“It is expensive because it's an actual Schlage branded kit”

Assembly/Installation2%

“While it is the right diameter eventually this is only after the upper spring and pins have fallen taking hours to try and reassemble”

Top return reasons

Size-Overall21%
Locking Mechanism15%
Compatibility-Overall14%
Advertised Vs Actual Product10%
Value For Money8%
Functionality-Overall7%
Defective Material/Parts7%
Instructions/User Manual/Troubleshooting4%
Mechanism Issues3%
Quality-Overall3%

Common questions

Is schlage rekey kit profitable to sell on Amazon United States?
The niche generates $370K/yr across 17 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +11.8%. Flapen's verdict: Worth a look (53/100).
How competitive is the schlage rekey kit niche?
13 brands and 52 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in schlage rekey kit?
Top complaints mined from reviews: Size-Overall, Locking Mechanism, Quality-Overall. The return rate is 4.5%.
When does demand for schlage rekey kit peak?
Demand peaks in May; the busiest month runs 1.7× the quietest.
What does it cost to enter the schlage rekey kit niche?
Listings span $13.64–$263.14; the average listing price is $63.92 (sweet spot $15–$100). The average incumbent carries 257 reviews — the moat a new listing must climb.