Sawzall

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +13.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.6M a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

+13.5%

Conversion, latest week

2.9%

Market size, estimated

$5.6Ma year

Peak month

December1.6× the quietest month

Top search term

sawzall640K searches a year

Listings sell for $91.37 on average, from $31.82 to $279.32. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At $91.37 that is $183K to $228K a year per listing.

Average price

$91.37inside the $15 to $100 sweet spot

Price range

$31.82–$279.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

2,000–2,500

Revenue per listing a year

$183K–$228K

Returns

2.7%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #33 within Power Tools. It carries 2,566 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

1.3%

Average rank

#33in Power Tools

Average rating

4.42 starsAmazon United States average 4.42 stars

Average reviews

2,566per listing

Listings tracked

41

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

9Amazon's first-year sales bar

Average brand age

34 months