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Saw

Maybe

Shoppers spend $3.1M a year here. But demand is soft, at -4.9% this quarter, so Saw is a Maybe.

Flapen Score
61
61 / 100
Top 6% of 9,536 Tools & Home Improvement niches · +13 vs the category median of 48
Market size
$3.1M/yr3.3M searches / yr
90-day growth
-4.9%search demand this quarter
Competition
38%top-5 click share · 37 brands · 211 sellers

Flapen Score

Saw against its category

The dotted line is the Tools & Home Improvement average. Past it, Saw is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Saw market on Amazon at a glance

Shoppers on Amazon United States searched for Saw 3.3M times last year and spent an estimated $3.1M. The top 5 brands take 46% of clicks. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.1M a year.

Searches, last 12 months
3.3M
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
2.6%
Market size, estimated
$3.1Ma year
Peak month
July1.5× the quietest month
Top search term
saw1.5M searches a year

02 · Price

A sale here is worth $36.44.

Listings sell for $36.44 on average, from $3.94 to $148.90. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $36.44 that is $55K to $73K a year per listing.

Average price
$36.44inside the $15 to $100 sweet spot
Price range
$3.94–$148.90
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
1,500–2,000
Revenue per listing a year
$55K–$73K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Handsaws. It carries 3,512 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Handsaws
Average rating
4.52 starsAmazon United States average 4.42 stars
Average reviews
3,512per listing
Listings tracked
49

04 · Newcomers

Amazon counts 7 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
7Amazon's first-year sales bar
Average brand age
45 months

Products

Top Saw products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

$0$94K$188K$282K$376K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 falling

Sellers

211

Top-5 brand share

46%

Top 20: 85%

Top-5 click share

38%

Top 20: 75%

Open market

49%

  • Seesii14%
  • tietoc12%
  • Skil7%
  • QYQRQF7%
  • Craft9116%
  • RUITOOL5%

Demand

Saw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Saw search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • saw1.5M/yr
  • hand saw408K/yr
  • electric saw186K/yr
  • pruning saw163K/yr
  • tree saw102K/yr
  • wood saw112K/yr
  • wood cutter116K/yr
  • hand saw for wood cutting108K/yr
  • power saws82K/yr
  • cordless saw69K/yr

Reviews and returns

What reviews say buyers love and hate about Saw

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
11%of negative reviews mention “Durability”
2.5%of orders come back
“Does not last”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Saw questions

Answered from the same tracked data.