Is Satin Nickel Towel Bar profitable to sell on Amazon United States?

Flapen scores Satin Nickel Towel Bar 52 out of 100 on Amazon United States, a Maybe. Shoppers spend $109K a year across 44 tracked products. Amazon counts 5 of the 7 products launched in the last year as successful launches. Search demand grew +7.6% in the last 90 days.

How competitive is the Satin Nickel Towel Bar niche on Amazon United States?

29 brands and 55 sellers compete in Satin Nickel Towel Bar on Amazon United States. The top 5 Satin Nickel Towel Bar products take 43% of clicks, and the top 5 brands take 53%.

What do buyers complain about in Satin Nickel Towel Bar?

Satin Nickel Towel Bar buyers on Amazon United States complain most about Quality-Overall, Size-Overall, and Assembly/Installation. Returns run at 3.6% of orders.

When does demand for Satin Nickel Towel Bar peak?

Search demand for Satin Nickel Towel Bar on Amazon United States peaks in Aug–Sep–Oct–Nov–Dec, and the busiest month runs 4.1× the quietest.

What does it cost to enter the Satin Nickel Towel Bar niche?

Satin Nickel Towel Bar sells for $21.53 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $7.74 to $58.91. The average product has 1,254 reviews, the count a new listing must catch up to.

Satin Nickel Towel Bar

Maybe

Products sell for $21.53 on average, inside the sweet spot. But shoppers spend only $109K a year here, so Satin Nickel Towel Bar is a Maybe.

Filters No Dominant Brand

Flapen Score: 52
52 / 100Top 31% of 9,536 Tools & Home Improvement niches · +4 vs the category median of 48
Market size: $109K/yr95K searches / yr
90-day growth: +7.6%search demand this quarter
Competition: 43%top-5 click share · 29 brands · 55 sellers

Flapen Score

Satin Nickel Towel Bar against its category

The dotted line is the Tools & Home Improvement average. Past it, Satin Nickel Towel Bar is stronger. Inside it, weaker.

52Maybe

This niche Category average

See the method

Market

The Satin Nickel Towel Bar market on Amazon at a glance

Shoppers on Amazon United States searched for Satin Nickel Towel Bar 95K times last year and spent an estimated $109K. The top 5 brands take 53% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

5.3% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.3% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $109K a year.

Searches, last 12 months: 95K
Growth, 90 days vs prior 90: +7.6%
Conversion, latest week: 5.3%
Market size, estimated: $109Ka year
Peak month: September4.1× the quietest month
Top search term: matte black towel bar61K searches a year

02 · Price

A sale here is worth $21.53.

Listings sell for $21.53 on average, from $7.74 to $58.91. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $21.53 that is $0 to $2K a year per listing.

Average price: $21.53inside the $15 to $100 sweet spot
Price range: $7.74–$58.91
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 4K–5K
Units per listing a year: 0–100
Revenue per listing a year: $0–$2K
Returns: 3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #107 within Bathroom Hardware. It carries 1,254 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 3.0%
Average rank: #107in Bathroom Hardware
Average rating: 4.58 starsAmazon United States average 4.42 stars
Average reviews: 1,254per listing
Listings tracked: 44

04 · Newcomers

Amazon counts 5 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months: 7
Successful launches: 5Amazon's first-year sales bar
Average brand age: 37 months

Products