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Salt Lamp Night Light

Fail

The top 5 brands take 95% of clicks, so Salt Lamp Night Light is a Fail.

Flapen Score
37
37 / 100
Ranks 8,329 of 9,536 Tools & Home Improvement niches · −11 vs the category median of 48
Market size
$174K/yr129K searches / yr
90-day growth
+3.9%search demand this quarter
Competition
74%top-5 click share · 7 brands · 24 sellers

Flapen Score

Salt Lamp Night Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Salt Lamp Night Light is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salt Lamp Night Light market on Amazon at a glance

Shoppers on Amazon United States searched for Salt Lamp Night Light 129K times last year and spent an estimated $174K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

6.8% of searches ended in a purchase last week.

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.8% of those searches ended in a purchase. Searches in the last 90 days moved +3.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $174K a year.

Searches, last 12 months
129K
Growth, 90 days vs prior 90
+3.9%
Conversion, latest week
6.8%
Market size, estimated
$174Ka year
Peak month
December1.7× the quietest month
Top search term
salt lamp night light53K searches a year

02 · Price

A sale here is worth $19.70.

Listings sell for $19.70 on average, from $6.96 to $28.95. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At $19.70 that is $10K to $15K a year per listing.

Average price
$19.70inside the $15 to $100 sweet spot
Price range
$6.96–$28.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
$10K–$15K
Returns
5.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Novelty Lighting. It carries 6,068 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#77in Novelty Lighting
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
6,068per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Salt Lamp Night Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

$0$17K$35K$52K$70K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

24

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

1%

  • pursalt40%
  • Spantik24%
  • Syntus17%
  • GAYA8%
  • Pure Himalayan Salt Works5%
  • Himalayan Glow4%
  • Open — no brand owns it (1 brand, 1%)

Demand

Salt Lamp Night Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Salt Lamp Night Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salt lamp night light53K/yr
  • himalayan salt night light16K/yr
  • salt rock night light9K/yr
  • himalayan salt lamp night light8K/yr
  • salt lamp night light plug in9K/yr
  • salt night light8K/yr
  • salt lamp plug in7K/yr
  • salt night light plug in6K/yr
  • himalayan salt night light plug in4K/yr
  • plug in salt lamp3K/yr

Reviews and returns

What reviews say buyers love and hate about Salt Lamp Night Light

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Brightness/Shine/Glow”
11%of negative reviews mention “Durability”
5.6%of orders come back
“Did not last”
A buyer, on “Durability”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Salt Lamp Night Light questions

Answered from the same tracked data.