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Salt Lamp

Fail

Demand is soft, at -8.2% this quarter, so Salt Lamp is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$1.7M/yr2.1M searches / yr
90-day growth
-8.2%search demand this quarter
Competition
68%top-5 click share · 10 brands · 28 sellers

Flapen Score

Salt Lamp against its category

The dotted line is the Tools & Home Improvement average. Past it, Salt Lamp is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Salt Lamp market on Amazon at a glance

Shoppers on Amazon United States searched for Salt Lamp 2.1M times last year and spent an estimated $1.7M. The top 5 brands take 84% of clicks. Demand peaks in Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.7M a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
2.7%
Market size, estimated
$1.7Ma year
Peak month
December2.2× the quietest month
Top search term
salt lamp1.1M searches a year

02 · Price

A sale here is worth $29.83.

Listings sell for $29.83 on average, from $17.97 to $47.02. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At $29.83 that is $75K to $89K a year per listing.

Average price
$29.83inside the $15 to $100 sweet spot
Price range
$17.97–$47.02
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
60K–80K
Units per listing a year
2,500–3,000
Revenue per listing a year
$75K–$89K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #360 within Novelty Lighting. It carries 7,228 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#360in Novelty Lighting
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
7,228per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Salt Lamp products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

$0$175K$350K$525K$700K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

28

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

11%

  • Himalayan Glow41%
  • Spantik22%
  • The Body Source9%
  • POHS7%
  • Needs&Gifts6%
  • UMAID5%
  • Open — no brand owns it (4 brands, 11%)

Demand

Salt Lamp search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KHoliday '24Prime Day '25Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Salt Lamp search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • salt lamp1.1M/yr
  • himalayan salt lamp520K/yr
  • salt rock lamp105K/yr
  • salt lamps73K/yr
  • rock lamp38K/yr
  • himalayan pink salt lamp41K/yr
  • pink salt lamp30K/yr
  • hymalaya pink salt lamp7K/yr
  • rock salt lamp26K/yr
  • pink himalayan salt lamp25K/yr

Reviews and returns

What reviews say buyers love and hate about Salt Lamp

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Brightness/Shine/Glow”
13%of negative reviews mention “Durability”
5.1%of orders come back
“broke in a week”
A buyer, on “Durability”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Salt Lamp questions

Answered from the same tracked data.