Safety Vest

Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $771K a year.

Searches, last 12 months

2.7M

Growth, 90 days vs prior 90

+0.8%

Conversion, latest week

1.8%

Market size, estimated

$771Ka year

Peak month

October1.8× the quietest month

Top search term

reflective vest569K searches a year

Listings sell for $15.38 on average, from $6.29 to $65.38. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At $15.38 that is $23K to $31K a year per listing.

Average price

$15.38inside the $15 to $100 sweet spot

Price range

$6.29–$65.38

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

80K–100K

Units per listing a year

1,500–2,000

Revenue per listing a year

$23K–$31K

Returns

2.3%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Protective Workwear. It carries 2,796 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#28in Protective Workwear

Average rating

4.57 starsAmazon United States average 4.42 stars

Average reviews

2,796per listing

Listings tracked

38

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months