Is Safety Lanyard profitable to sell on Amazon United States?

Flapen scores Safety Lanyard 54 out of 100 on Amazon United States, a Maybe. Shoppers spend $185K a year across 47 tracked products. Amazon counts 4 of the 4 products launched in the last year as successful launches. Search demand grew +11.8% in the last 90 days.

How competitive is the Safety Lanyard niche on Amazon United States?

23 brands and 35 sellers compete in Safety Lanyard on Amazon United States. The top 5 Safety Lanyard products take 38% of clicks, and the top 5 brands take 71%.

What do buyers complain about in Safety Lanyard?

Safety Lanyard buyers on Amazon United States complain most about Durability, Strength, and Weight Heavy. Returns run at 1.8% of orders.

When does demand for Safety Lanyard peak?

Search demand for Safety Lanyard on Amazon United States peaks in May–Jul, and the busiest month runs 1.9× the quietest.

What does it cost to enter the Safety Lanyard niche?

Safety Lanyard sells for $36.81 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $5.84 to $189.48. The average product has 715 reviews, the count a new listing must catch up to.

Safety Lanyard

Maybe

Products sell for $36.81 on average, inside the sweet spot. But the products selling today already average 4.6★, so Safety Lanyard is a Maybe.

Flapen Score: 54
54 / 100Top 24% of 9,536 Tools & Home Improvement niches · +6 vs the category median of 48
Market size: $185K/yr143K searches / yr
90-day growth: +11.8%search demand this quarter
Competition: 38%top-5 click share · 23 brands · 35 sellers

Flapen Score

Safety Lanyard against its category

The dotted line is the Tools & Home Improvement average. Past it, Safety Lanyard is stronger. Inside it, weaker.

54Maybe

This niche Category average

See the method

Market

The Safety Lanyard market on Amazon at a glance

Shoppers on Amazon United States searched for Safety Lanyard 143K times last year and spent an estimated $185K. The top 5 brands take 71% of clicks. Demand peaks in May–Jul. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $185K a year.

Searches, last 12 months: 143K
Growth, 90 days vs prior 90: +11.8%
Conversion, latest week: 3.5%
Market size, estimated: $185Ka year
Peak month: May1.9× the quietest month
Top search term: breakaway safety lanyards17K searches a year

02 · Price

A sale here is worth $36.81.

Listings sell for $36.81 on average, from $5.84 to $189.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $36.81 that is $4K to $9K a year per listing.

Average price: $36.81inside the $15 to $100 sweet spot
Price range: $5.84–$189.48
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 6K–8K
Units per listing a year: 100–250
Revenue per listing a year: $4K–$9K
Returns: 1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #226 within Fall Protection. It carries 715 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings: 98%
Prime listings: 100%
Out of stock, average day: 3.5%
Average rank: #226in Fall Protection
Average rating: 4.58 starsAmazon United States average 4.42 stars
Average reviews: 715per listing
Listings tracked: 47

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months: 4
Successful launches: 4Amazon's first-year sales bar
Average brand age: 45 months

Products