Is Safety Belt profitable to sell on Amazon United States?

Flapen scores Safety Belt 47 out of 100 on Amazon United States, a Fail. Shoppers spend $130K a year across 55 tracked products. Amazon counts 2 of the 2 products launched in the last year as successful launches. Search demand grew -21.3% in the last 90 days.

How competitive is the Safety Belt niche on Amazon United States?

33 brands and 130 sellers compete in Safety Belt on Amazon United States. The top 5 Safety Belt products take 33% of clicks, and the top 5 brands take 51%.

What do buyers complain about in Safety Belt?

Safety Belt buyers on Amazon United States complain most about Size-Overall, Strap/String Quality, and Comfort-Overall. Returns run at 3.5% of orders.

When does demand for Safety Belt peak?

Search demand for Safety Belt on Amazon United States peaks in Nov, and the busiest month runs 1.5× the quietest.

What does it cost to enter the Safety Belt niche?

Safety Belt sells for $38.58 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $5.31 to $239.95. The average product has 3,388 reviews, the count a new listing must catch up to.

Safety Belt

Fail

Demand is soft, at -21.3% this quarter, so Safety Belt is a Fail.

Flapen Score: 47
47 / 100Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size: $130K/yr98K searches / yr
90-day growth: -21.3%search demand this quarter
Competition: 33%top-5 click share · 33 brands · 130 sellers

Flapen Score

Safety Belt against its category

The dotted line is the Tools & Home Improvement average. Past it, Safety Belt is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Safety Belt market on Amazon at a glance

Shoppers on Amazon United States searched for Safety Belt 98K times last year and spent an estimated $130K. The top 5 brands take 51% of clicks. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.

Searches, last 12 months: 98K
Growth, 90 days vs prior 90: -21.3%
Conversion, latest week: 3.5%
Market size, estimated: $130Ka year
Peak month: November1.5× the quietest month
Top search term: safety belt40K searches a year

02 · Price

A sale here is worth $38.58.

Listings sell for $38.58 on average, from $5.31 to $239.95. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $38.58 that is $0 to $4K a year per listing.

Average price: $38.58inside the $15 to $100 sweet spot
Price range: $5.31–$239.95
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–3K
Units per listing a year: 0–100
Revenue per listing a year: $0–$4K
Returns: 3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #76 within Fall Protection. It carries 3,388 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings: 93%
Prime listings: 100%
Out of stock, average day: 1.0%
Average rank: #76in Fall Protection
Average rating: 4.55 starsAmazon United States average 4.42 stars
Average reviews: 3,388per listing
Listings tracked: 55

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months: 2
Successful launches: 2Amazon's first-year sales bar
Average brand age: 63 months

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