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Ryobi Drill

Maybe

Shoppers spend $2.1M a year here. But the top 5 brands take 92% of clicks, so Ryobi Drill is a Maybe.

Flapen Score
51
51 / 100
Top 35% of 9,536 Tools & Home Improvement niches · +3 vs the category median of 48
Market size
$2.1M/yr630K searches / yr
90-day growth
+10.1%search demand this quarter
Competition
59%top-5 click share · 6 brands · 184 sellers

Flapen Score

Ryobi Drill against its category

The dotted line is the Tools & Home Improvement average. Past it, Ryobi Drill is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ryobi Drill market on Amazon at a glance

Shoppers on Amazon United States searched for Ryobi Drill 630K times last year and spent an estimated $2.1M. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 630K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.1M a year.

Searches, last 12 months
630K
Growth, 90 days vs prior 90
+10.1%
Conversion, latest week
3.5%
Market size, estimated
$2.1Ma year
Peak month
December1.6× the quietest month
Top search term
ryobi drill364K searches a year

02 · Price

A sale here is worth $94.64.

Listings sell for $94.64 on average, from $33.86 to $149.33. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At $94.64 that is $95K to $118K a year per listing.

Average price
$94.64inside the $15 to $100 sweet spot
Price range
$33.86–$149.33
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
$95K–$118K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #110 within Power Tools. It carries 7,382 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#110in Power Tools
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
7,382per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
35 months

Products

Top Ryobi Drill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$207K$414K$620K$827K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

184

Top-5 brand share

92%

Top 20: 95%

Top-5 click share

59%

Top 20: 100%

Open market

3%

  • RYOBI67%
  • DEWALT7%
  • SnapFresh6%
  • PULITUO6%
  • Buho5%
  • --5%
  • Open — no brand owns it (3%)

Demand

Ryobi Drill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Ryobi Drill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ryobi drill364K/yr
  • ryobi drill set51K/yr
  • drill ryobi34K/yr
  • ryobi cordless drill31K/yr
  • taladro ryobi25K/yr
  • ryobi 18v drill19K/yr
  • ryobi brushless drill10K/yr
  • taladro inalmbrico ryobi9K/yr
  • ryobi drill driver9K/yr
  • taladros ryobi10K/yr

Reviews and returns

What reviews say buyers love and hate about Ryobi Drill

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
14%of negative reviews mention “Durability”
2.2%of orders come back
“broke after 1 use”
A buyer, on “Durability”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ryobi Drill questions

Answered from the same tracked data.