Ryobi
MaybeShoppers spend $1.9M a year here. But buyers convert on only 0.7% of searches, so Ryobi is a Maybe.
- Flapen Score
- 56 / 100Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 4856
- Market size
- $1.9M/yr3.7M searches / yr
- 90-day growth
- +16.4%search demand this quarter
- Competition
- 35%top-5 click share · 14 brands · 453 sellers
Flapen Score
Ryobi against its category
The dotted line is the Tools & Home Improvement average. Past it, Ryobi is stronger. Inside it, weaker.
Market
The Ryobi market on Amazon at a glance
Shoppers on Amazon United States searched for Ryobi 3.7M times last year and spent an estimated $1.9M. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
0.7% of searches ended in a purchase last week.
Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.
- Searches, last 12 months
- 3.7M
- Growth, 90 days vs prior 90
- +16.4%
- Conversion, latest week
- 0.7%
- Market size, estimated
- $1.9Ma year
- Peak month
- December2.2× the quietest month
- Top search term
- ryobi2.3M searches a year
02 · Price
A sale here is worth $68.39.
Listings sell for $68.39 on average, from $13.34 to $275.72. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $68.39 that is $17K to $34K a year per listing.
- Average price
- $68.39inside the $15 to $100 sweet spot
- Price range
- $13.34–$275.72
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $17K–$34K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #120 within Power Tools. It carries 1,216 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 90%
- Out of stock, average day
- 2.9%
- Average rank
- #120in Power Tools
- Average rating
- 4.48 starsAmazon United States average 4.42 stars
- Average reviews
- 1,216per listing
- Listings tracked
- 48
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Ryobi products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
RYOBI P1819 18V One+ Lithium Ion Combo Kit (6 Tools: Drill/Driver Impact Driver Reciprocating Saw Circular Saw Multi-Tool LED Worklight 4.0 Ah & 1.5 Ah Battery Charger Bag)
- Price
- $275.72
- Rating
- 4.7/5
- Reviews
- 2,069
- Age
- 6y ago

POKIPO Large Power Tool Organizer Wall Mount with Charging Station 4 Layer Heavy Duty Metal Tool Storage Rack Loads 600lbs with 8 Cordless Drill Holder Battery Utility Rack Loads with 4 Power Strip
- Price
- $60.49
- Rating
- 4.6/5
- Reviews
- 1,478
- Age
- 2y ago

Ryobi 35 Piece Rapid Assembly Drill Bit Set 2 Pack IronWorks XL-35 RHSDM3501
- Price
- $26.17
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 2y ago

Ryobi ONE+ 18V Cordless Oscillating Multi-Tool (Tool Only)
- Price
- $48.43
- Rating
- 4.5/5
- Reviews
- 1,713
- Age
- 4y ago

GragicSZ Jumper Cables Adapter Compatible with Ryobi 18V Battery 8AWG 2FT Portable Battery Jump Starter Automotive Booster Cables Power for Car Jump Starting Using Tool
- Price
- $20.97
- Rating
- 4.0/5
- Reviews
- 159
- Age
- 1y ago
Trending
90-day click momentum
RYOBI ONE+ 18V Cordless Hybrid WHISPER SERIES 7-1/2 in. Fan (Tool Only) GREEN (PCL811B)
- Price
- $57.06
- Rating
- 4.7/5
- Reviews
- 368
- Age
- 3y ago

RYOBI 40-Volt Lithium-Ion Cordless Attachment Capable String Trimmer 4.0 Ah Battery and Charger Inc
- Price
- $200.29
- Rating
- 4.2/5
- Reviews
- 1,646
- Age
- 7y ago

YWTESCH Trimmer String for Ryobi One Plus+ AC80RL3 11 FT/0.080-InchSpool Replacement Compatible with Ryobi 18v 24v and 40v Cordless Trimmers (9 Pack Trimmer Line & 2 Pack Trimmer Cap)
- Price
- $13.34
- Rating
- 4.5/5
- Reviews
- 1,977
- Age
- 4y ago

RYOBI 18V Brushless 8 in. Battery Compact Pruning Mini Chainsaw (Tool Only)
- Price
- $142.38
- Rating
- 4.4/5
- Reviews
- 124
- Age
- 1y ago

Ryobi One+ Ryobi PAD02B ONE+ 18V Cordless Compact Bluetooth Speaker (Tool Only)
- Price
- $19.62
- Rating
- 4.2/5
- Reviews
- 300
- Age
- 5y ago
Newest
by launch date
Ultraxxis 2 Packs High Capacity Replacement for Ryobi 18v Battery P108 P104 P105 P102 P103 P122 P109 Li-ION Compatible with Ryobi 18V ONE+ System Cordless Power Tools and Charger
- Price
- $44.44
- Rating
- 4.4/5
- Reviews
- 630
- Age
- 10mo ago

GragicSZ Jumper Cables Adapter Compatible with Ryobi 18V Battery 8AWG 2FT Portable Battery Jump Starter Automotive Booster Cables Power for Car Jump Starting Using Tool
- Price
- $20.97
- Rating
- 4.0/5
- Reviews
- 159
- Age
- 1y ago

RYOBI 18V Brushless 8 in. Battery Compact Pruning Mini Chainsaw (Tool Only)
- Price
- $142.38
- Rating
- 4.4/5
- Reviews
- 124
- Age
- 1y ago

RYOBI PCL445B 18V Cordless 4-1/2 in. Angle Grinder (Tool Only)
- Price
- $57.09
- Rating
- 4.6/5
- Reviews
- 275
- Age
- 1y ago

LIVOWALNY 220W-250W Power Inverter Compatible with Ryobi 18V Battery DC 18V to AC 110-120V Power Station with 1 AC Outlet 2 USB 1 Type-C & LED Light for Camping Power Outage (No Battery)
- Price
- $32.17
- Rating
- 4.3/5
- Reviews
- 2,785
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
14 falling
Sellers
453
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
35%
Top 20: 74%
Open market
7%
- RYOBI76%
- POKIPO6%
- GragicSZ4%
- Ultraxxis3%
- LIVOWALNY2%
- YWTESCH2%
- Open — no brand owns it (8 brands, 7%)
Demand
Ryobi search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.2×
Search terms
Top Ryobi search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ryobi2.3M/yr
- ryobi tools693K/yr
- ryobi 18v tools138K/yr
- ryobi 18v87K/yr
- ryobi one+43K/yr
- ryobi tools on sale and clearance60K/yr
- ryobi power tools58K/yr
- ryobi accessories38K/yr
- ryobi tool34K/yr
- ryobi generator44K/yr
Reviews and returns
What reviews say buyers love and hate about Ryobi
We read the reviews and the return reasons for every product selling here.
“Poor Durability”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ryobi questions
Answered from the same tracked data.









