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Ryobi

Maybe

Shoppers spend $1.9M a year here. But buyers convert on only 0.7% of searches, so Ryobi is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 9,536 Tools & Home Improvement niches · +8 vs the category median of 48
Market size
$1.9M/yr3.7M searches / yr
90-day growth
+16.4%search demand this quarter
Competition
35%top-5 click share · 14 brands · 453 sellers

Flapen Score

Ryobi against its category

The dotted line is the Tools & Home Improvement average. Past it, Ryobi is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ryobi market on Amazon at a glance

Shoppers on Amazon United States searched for Ryobi 3.7M times last year and spent an estimated $1.9M. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 3.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months
3.7M
Growth, 90 days vs prior 90
+16.4%
Conversion, latest week
0.7%
Market size, estimated
$1.9Ma year
Peak month
December2.2× the quietest month
Top search term
ryobi2.3M searches a year

02 · Price

A sale here is worth $68.39.

Listings sell for $68.39 on average, from $13.34 to $275.72. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At $68.39 that is $17K to $34K a year per listing.

Average price
$68.39inside the $15 to $100 sweet spot
Price range
$13.34–$275.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
$17K–$34K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #120 within Power Tools. It carries 1,216 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
90%
Out of stock, average day
2.9%
Average rank
#120in Power Tools
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
1,216per listing
Listings tracked
48

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Ryobi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

$0$76K$151K$227K$302K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

453

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

35%

Top 20: 74%

Open market

7%

  • RYOBI76%
  • POKIPO6%
  • GragicSZ4%
  • Ultraxxis3%
  • LIVOWALNY2%
  • YWTESCH2%
  • Open — no brand owns it (8 brands, 7%)

Demand

Ryobi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

225K175KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.2×

Search terms

Top Ryobi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ryobi2.3M/yr
  • ryobi tools693K/yr
  • ryobi 18v tools138K/yr
  • ryobi 18v87K/yr
  • ryobi one+43K/yr
  • ryobi tools on sale and clearance60K/yr
  • ryobi power tools58K/yr
  • ryobi accessories38K/yr
  • ryobi tool34K/yr
  • ryobi generator44K/yr

Reviews and returns

What reviews say buyers love and hate about Ryobi

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Value For Money”
9%of negative reviews mention “Durability”
2.1%of orders come back
“Poor Durability”
A buyer, on “Durability”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ryobi questions

Answered from the same tracked data.