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Rv Insulation

Fail

The top 5 products take 78% of clicks, so Rv Insulation is a Fail.

Flapen Score
48
48 / 100
Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size
$300K/yr283K searches / yr
90-day growth
+40.8%search demand this quarter
Competition
78%top-5 click share · 8 brands · 72 sellers

Flapen Score

Rv Insulation against its category

The dotted line is the Tools & Home Improvement average. Past it, Rv Insulation is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rv Insulation market on Amazon at a glance

Shoppers on Amazon United States searched for Rv Insulation 283K times last year and spent an estimated $300K. The top 5 brands take 89% of clicks. Demand peaks in Jun–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 283K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +40.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $300K a year.

Searches, last 12 months
283K
Growth, 90 days vs prior 90
+40.8%
Conversion, latest week
5.1%
Market size, estimated
$300Ka year
Peak month
July11.5× the quietest month
Top search term
reflectix122K searches a year

02 · Price

A sale here is worth $20.84.

Listings sell for $20.84 on average, from $11.36 to $30.98. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At $20.84 that is $26K to $31K a year per listing.

Average price
$20.84inside the $15 to $100 sweet spot
Price range
$11.36–$30.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
1,250–1,500
Revenue per listing a year
$26K–$31K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Weatherproofing. It carries 1,575 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#20in Weatherproofing
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
1,575per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Rv Insulation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 78% of clicks. A locked shelf that new listings rarely crack.

$0$45K$90K$135K$180K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

72

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

78%

Top 20: 100%

Open market

6%

  • Reflectix58%
  • FONUNO9%
  • YoleShy8%
  • LSGCQ7%
  • dojobkinb6%
  • AGHITG6%
  • Open — no brand owns it (2 brands, 6%)

Demand

Rv Insulation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Holiday '25Spike '26Prime Day '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul · busiest ÷ quietest = 11.5×

Search terms

Top Rv Insulation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reflectix122K/yr
  • reflectix insulation roll39K/yr
  • rv insulation43K/yr
  • reflectix for rv windows13K/yr
  • reflectix insulation18K/yr
  • camper insulation13K/yr
  • rv insulated window covers8K/yr
  • reflectix window covers4K/yr
  • reflectix roll3K/yr
  • rv thermal window covers3K/yr

Reviews and returns

What reviews say buyers love and hate about Rv Insulation

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
31%of negative reviews mention “Thickness”
2.5%of orders come back
“The material is very thin”
A buyer, on “Thickness”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Rv Insulation questions

Answered from the same tracked data.