Rustoleum Countertop Transformations Kit

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months

53K

Growth, 90 days vs prior 90

+39.5%

Conversion, latest week

2.3%

Market size, estimated

$99Ka year

Peak month

January1.8× the quietest month

Top search term

rustoleum countertop paint kit31K searches a year

Listings sell for $80.38 on average, from $29.21 to $192.83. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $80.38 that is $0 to $8K a year per listing.

Average price

$80.38inside the $15 to $100 sweet spot

Price range

$29.21–$192.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$8K

Returns

1.9%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #174 within Paint & Primer. It carries 1,788 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

94%

Out of stock, average day

0.0%

Average rank

#174in Paint & Primer

Average rating

4.20 starsAmazon United States average 4.42 stars

Average reviews

1,788per listing

Listings tracked

17

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

70 months