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Rustic Wall Sconces

Fail

Buyers convert on only 0.7% of searches, so Rustic Wall Sconces is a Fail.

Flapen Score
48
48 / 100
Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median
Market size
$54K/yr172K searches / yr
90-day growth
-8.8%search demand this quarter
Competition
14%top-5 click share · 115 brands · 153 sellers

Flapen Score

Rustic Wall Sconces against its category

The dotted line is the Tools & Home Improvement average. Past it, Rustic Wall Sconces is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rustic Wall Sconces market on Amazon at a glance

Shoppers on Amazon United States searched for Rustic Wall Sconces 172K times last year and spent an estimated $54K. The top 5 brands take 22% of clicks. Demand peaks in Jan. Flapen scores it 48 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 172K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $54K a year.

Searches, last 12 months
172K
Growth, 90 days vs prior 90
-8.8%
Conversion, latest week
0.7%
Market size, estimated
$54Ka year
Peak month
January1.7× the quietest month
Top search term
wood sconces13K searches a year

02 · Price

A sale here is worth $48.22.

Listings sell for $48.22 on average, from $15.97 to $180.32. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $48.22 that is $0 to $5K a year per listing.

Average price
$48.22inside the $15 to $100 sweet spot
Price range
$15.97–$180.32
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$5K
Returns
5.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #734 within Wall Lights. It carries 460 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
97%
Out of stock, average day
5.1%
Average rank
#734in Wall Lights
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
460per listing
Listings tracked
162

04 · Newcomers

Amazon counts 10 of last year's 39 launches as successful.

39 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
39
Successful launches
10Amazon's first-year sales bar
Average brand age
35 months

Products

Top Rustic Wall Sconces products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

$0$539$1K$2K$2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

115 falling

Sellers

153

Top-5 brand share

22%

Top 20: 55%

Top-5 click share

14%

Top 20: 41%

Open market

75%

  • Walasis6%
  • Treory5%
  • Heiple4%
  • Staymoment3%
  • NDDSWM3%
  • Shenmoyl3%

Demand

Rustic Wall Sconces search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Rustic Wall Sconces search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wood sconces13K/yr
  • rustic sconce13K/yr
  • lantern wall sconce11K/yr
  • wood sconce14K/yr
  • wooden sconces10K/yr
  • wooden wall sconces8K/yr
  • farmhouse wall light11K/yr
  • wood wall sconces set of two8K/yr
  • wooden wall sconce9K/yr
  • rustic wall light8K/yr

Reviews and returns

What reviews say buyers love and hate about Rustic Wall Sconces

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Brightness/Shine/Glow”
11%of negative reviews mention “Size-Overall”
5.1%of orders come back
“Its kind of big”
A buyer, on “Size-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Rustic Wall Sconces questions

Answered from the same tracked data.