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Rustic Light Fixtures

Fail

Buyers convert on only 0.6% of searches, so Rustic Light Fixtures is a Fail.

Flapen Score
47
47 / 100
Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size
$74K/yr180K searches / yr
90-day growth
-11.6%search demand this quarter
Competition
14%top-5 click share · 120 brands · 135 sellers

Flapen Score

Rustic Light Fixtures against its category

The dotted line is the Tools & Home Improvement average. Past it, Rustic Light Fixtures is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rustic Light Fixtures market on Amazon at a glance

Shoppers on Amazon United States searched for Rustic Light Fixtures 180K times last year and spent an estimated $74K. The top 5 brands take 20% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months
180K
Growth, 90 days vs prior 90
-11.6%
Conversion, latest week
0.6%
Market size, estimated
$74Ka year
Peak month
October2.6× the quietest month
Top search term
bar light fixture17K searches a year

02 · Price

A sale here is worth $64.90.

Listings sell for $64.90 on average, from $11.13 to $239.82. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $64.90 that is $0 to $6K a year per listing.

Average price
$64.90inside the $15 to $100 sweet spot
Price range
$11.13–$239.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

99% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #404 within Ceiling Lights. It carries 1,582 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#404in Ceiling Lights
Average rating
4.60 starsAmazon United States average 4.42 stars
Average reviews
1,582per listing
Listings tracked
158

04 · Newcomers

Amazon counts 12 of last year's 22 launches as successful.

22 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
22
Successful launches
12Amazon's first-year sales bar
Average brand age
36 months

Products

Top Rustic Light Fixtures products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

$0$736$1K$2K$3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

120 falling

Sellers

135

Top-5 brand share

20%

Top 20: 50%

Top-5 click share

14%

Top 20: 35%

Open market

77%

  • RKUCSR6%
  • FadimiKoo4%
  • Lzglyptics4%
  • WUZUPS4%
  • KEESFU3%
  • Baocuz3%

Demand

Rustic Light Fixtures search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.6×

Search terms

Top Rustic Light Fixtures search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bar light fixture17K/yr
  • rustic kitchen light fixtures14K/yr
  • farmhouse island lighting14K/yr
  • rustic ceiling lights14K/yr
  • rustic farmhouse light fixtures11K/yr
  • rustic light fixture11K/yr
  • over the sink kitchen light9K/yr
  • over the sink lights for kitchen11K/yr
  • over sink kitchen light7K/yr
  • farmhouse kitchen island lighting7K/yr

Reviews and returns

What reviews say buyers love and hate about Rustic Light Fixtures

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Brightness/Shine/Glow”
22%of negative reviews mention “Charging”
2.8%of orders come back
“they stopped charging”
A buyer, on “Charging”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rustic Light Fixtures questions

Answered from the same tracked data.