Rustic Drawer Pulls
FailBuyers convert on only 1.3% of searches, so Rustic Drawer Pulls is a Fail.
- Flapen Score
- 48 / 100Ranks 4,568 of 9,536 Tools & Home Improvement niches · on the category median48
- Market size
- $3.3M/yr11.0M searches / yr
- 90-day growth
- -8.5%search demand this quarter
- Competition
- 42%top-5 click share · 20 brands · 26 sellers
Flapen Score
Rustic Drawer Pulls against its category
The dotted line is the Tools & Home Improvement average. Past it, Rustic Drawer Pulls is stronger. Inside it, weaker.
Market
The Rustic Drawer Pulls market on Amazon at a glance
Shoppers on Amazon United States searched for Rustic Drawer Pulls 11.0M times last year and spent an estimated $3.3M. The top 5 brands take 79% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
1.3% of searches ended in a purchase last week.
Shoppers searched for this 11.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.3M a year.
- Searches, last 12 months
- 11.0M
- Growth, 90 days vs prior 90
- -8.5%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $3.3Ma year
- Peak month
- November1.3× the quietest month
- Top search term
- pulls2.3M searches a year
02 · Price
A sale here is worth $24.19.
Listings sell for $24.19 on average, from $5.23 to $52.70. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At $24.19 that is $73K to $97K a year per listing.
- Average price
- $24.19inside the $15 to $100 sweet spot
- Price range
- $5.23–$52.70
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $73K–$97K
- Returns
- 5.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #43 within Cabinet Hardware. It carries 4,955 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #43in Cabinet Hardware
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 4,955per listing
- Listings tracked
- 43
04 · Newcomers
Amazon counts 4 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Rustic Drawer Pulls products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ravinte 30 Pack | 5 Inch Cabinet Pulls Matte Black Stainless Steel Kitchen Drawer Pulls Cabinet Handles 5 InchLength 3 Inch Hole Center
- Price
- $25.43
- Rating
- 4.7/5
- Reviews
- 38,139
- Age
- 7y ago

homdiy 15 Pack Brushed Nickel Cabinet Pulls 3 Inch Handles Stainless Steel Cabinet Hardware for Kitchen and Bathroom Cabinets 5 Inch Overall Drawer Pull
- Price
- $9.92
- Rating
- 4.6/5
- Reviews
- 27,682
- Age
- 9y ago

Ravinte 30 Pack 5 Cabinet Pulls Brushed Nickel Stainless Steel Kitchen Drawer Pulls Cabinet Handles 3 Hole Center
- Price
- $20.66
- Rating
- 4.7/5
- Reviews
- 12,306
- Age
- 7y ago

Ravinte 30 Pack 5 Inch Kitchen Square Cabinet Handles Matte Black Pulls Drawer Hardware for Cabinets Cupboard
- Price
- $45.13
- Rating
- 4.8/5
- Reviews
- 7,442
- Age
- 6y ago

Ravinte 30 Pack Solid 3 Inch Center to Center Slim Square Bar Drawer Handles Kitchen Cabinet Handles Black Drawer Pulls Kitchen Cabinet Hardware Matte Black Dresser Pulls for Cupboard
- Price
- $38.17
- Rating
- 4.7/5
- Reviews
- 5,112
- Age
- 5y ago
Trending
90-day click momentum
Ravinte Matte Black Kitchen Cabinet Handles 3 Inch Pulls 10 Pack
- Price
- $12.18
- Rating
- 4.8/5
- Reviews
- 1,291
- Age
- 5y ago

JOY DECOR 18 Pack Matte Black Cabinet Drawer Hardware 30mm Kitchen Cabinet Knobs Drawer Pulls with Installation Screws for Dressers Kitchens Cupboard
- Price
- $6.84
- Rating
- 4.4/5
- Reviews
- 743
- Age
- 1y ago

NISUOIEN 30 Pack 5 inch(128mm) Center to Center Matte Black Cabinet Pulls Stainless Steel Kitchen Cabinet Handles - Square Dresser Handles Drawer Pulls
- Price
- $31.51
- Rating
- 4.7/5
- Reviews
- 728
- Age
- 11mo ago

Ravinte 30 Pack Brushed Nickel Round Zinc Cabinet Knobs for Kitchen Bathroom Closet Dresser Cabinets
- Price
- $33.09
- Rating
- 4.8/5
- Reviews
- 1,808
- Age
- 5y ago

Ravinte 30 Pack 5 Inch Kitchen Square Cabinet Handles Matte Black Pulls Drawer Hardware for Cabinets Cupboard
- Price
- $45.13
- Rating
- 4.8/5
- Reviews
- 7,442
- Age
- 6y ago
Newest
by launch date
NISUOIEN 30 Pack 5 inch(128mm) Center to Center Matte Black Cabinet Pulls Stainless Steel Kitchen Cabinet Handles - Square Dresser Handles Drawer Pulls
- Price
- $31.51
- Rating
- 4.7/5
- Reviews
- 728
- Age
- 11mo ago

JOY DECOR 18 Pack Matte Black Cabinet Drawer Hardware 30mm Kitchen Cabinet Knobs Drawer Pulls with Installation Screws for Dressers Kitchens Cupboard
- Price
- $6.84
- Rating
- 4.4/5
- Reviews
- 743
- Age
- 1y ago

khtumeware 10 Pack 3 inch Center to Center Solid Black Cabinet Pulls Square Bar Drawer Handles Cabinet Handles Matte Black Drawer Pulls Kitchen Cabinet Hardware
- Price
- $12.20
- Rating
- 4.7/5
- Reviews
- 356
- Age
- 1y ago

Ravinte Champagne Bronze Kitchen Square Cabinet Handles 5 Inch 10 Pack
- Price
- $29.38
- Rating
- 4.8/5
- Reviews
- 416
- Age
- 1y ago

Aegero 10 Pack Cabinet Pulls Matte Black Stainless Cabinet Handles for Kitchen and Bathroom Cabinets 5 Inch Length 3 Inch Hole Center
- Price
- $6.06
- Rating
- 4.6/5
- Reviews
- 1,351
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
26
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
42%
Top 20: 79%
Open market
17%
- Ravinte55%
- homdiy9%
- JOY DECOR7%
- Estmoon4%
- NISUOIEN4%
- Aegero4%
- Open — no brand owns it (14 brands, 17%)
Demand
Rustic Drawer Pulls search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Rustic Drawer Pulls search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pulls2.3M/yr
- cabinet handles2.3M/yr
- kitchen cabinet handles946K/yr
- drawer pulls1.0M/yr
- cabinet pulls904K/yr
- hardware434K/yr
- cabinet hardware435K/yr
- black cabinet handles352K/yr
- brushed nickel cabinet pulls321K/yr
- drawer handles272K/yr
Reviews and returns
What reviews say buyers love and hate about Rustic Drawer Pulls
We read the reviews and the return reasons for every product selling here.
“doesnt fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rustic Drawer Pulls questions
Answered from the same tracked data.









