Is rubbermaid sink mat profitable to sell on Amazon United States?

The niche generates $22K/yr across 59 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is +5.6%. Flapen's verdict: Worth a look (50/100).

How competitive is the rubbermaid sink mat niche?

35 brands and 94 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in rubbermaid sink mat?

Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Thickness. The return rate is 3.8%.

When does demand for rubbermaid sink mat peak?

Demand peaks in Sep; the busiest month runs 1.7× the quietest.

What does it cost to enter the rubbermaid sink mat niche?

Listings span $6.47–$31.69; the average listing price is $13.65 (sweet spot $15–$100). The average incumbent carries 2,199 reviews — the moat a new listing must climb.

rubbermaid sink mat

Worth a look

Shows no brand lock-in (top 5 brands take 50% of clicks), but a small market ($22K/yr) keeps it on the watch list.

Brand share

Great50%

top-5 brand share — no brand owns this niche

Competition

Great31%

top-5 click share — an open shelf

Price range

Good$6.47–$31.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.65

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.5%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,199.37

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.8%

return rate — above 5% kills the launch gate

Growth

Okay+5.6%

90-day search growth — must beat 0% to launch

Market size

Bad$22K

$22K/yr · 46K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, rubbermaid sink mat is a $22K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Sep. Verdict: Worth a look — 50/100.

Data updated Jul 28, 2026 · scored weekly · How we score niches

rubbermaid sink mat market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $20K–$27K; units × avg price
Conversion rate: 3.5%
Avg BSR: #444
Page quality: 0%
Prime: 100%
Sponsored: 85%
Out of stock: 5.3%
Avg brand age: 45 months
Avg seller age: 175 days

Competition & brand share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Brands

35 rising

Sellers

Top-5 brand share

50%

Top 20: 92%

Top-5 click share

31%

Top 20: 69%

Open market

44%

DecorRack15%
OXO12%
Bligli8%
WILLKOMMEN8%
BEHOK7%
Cukwily6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.6% search growth over the last 90 days.

Peak months: Sep · busiest ÷ quietest = 1.7×

Open Trend

Top rubbermaid sink mat search terms

rubbermaid sink mats for kitchen sink22K/yr +0.3%2.9% conv.
black sink mat10K/yr -2.2%3.6% conv.
rubbermaid sink mat8K/yr +5.3%1.7% conv.
plastic sink mat3K/yr +86.6%2.4% conv.
black sink mats for bottom of kitchen sink1K/yr -2.8%5.8% conv.

All search terms

Top rubbermaid sink mat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

DecorRack 2 Sink Protectors for Kitchen Sink Plastic 12 x 11 Dish Rack Protect Sink from Stains Damage Scratches Dishwasher Safe Grid Mat for Kitchen (2 Pack White)

DecorRack$14.254.4★7,419 rev

OXO Good Grips Small Sink Mat Gray

OXO$13.234.7★7,509 rev

WILLKOMMEN Kitchen Sink Mat 12 x 10 Dish Drying Mat Sink Protector Mats for Bottom of Kitchen Sink Fast Draining Sink Mats Grid 2 Pack Cream White

WILLKOMMEN$9.954.1★971 rev

2 Pack Kitchen Sink Mat Drain Pad Protector 10 x 12 Non-Slip Rubber Durable & Flexible Sink Grid for Dishes Glassware and Kitchen Protection

Bexter$7.144.1★126 rev

Home Basics Kitchen PVC Sink Mat White (11 x 13)

Home Basics$10.184.1★520 rev

Newest

by launch date

YDKGL Kitchen Sink Mat Sink Protectors for Stainless Steel Ceramic Sinks

QiCaiJia$10.9296 rev

8mo ago

Bestjing Silicone Sink Protectors for Kitchen Sink with Rear Drain - 26x 14 Kitchen Protector Accessory Non-Slip Heat Resistant Grid Mat for Bottom of Farmhous Stainless Steel (Rear Hole Black)

Bestjing$25.362,242 rev

9mo ago

AWOKE Silicone Sink Protectors for Kitchen Sink 12 x 11 Mat for bottom of sink Center Drain Hole Protect from Stains Scratches Dishwasher Safe Grid for Kitchen (2 Pack Gray)

AWOKE$16.542,779 rev

11mo ago

Dependable Industries Inc. Essentials 2 Pack Plastic Sink Protector Mat with Center Drain Cutout Protect Sink and Glasses and Dishes from Scratches and Breaks 12 x 11 (Black)

Dependable Industries inc. Essentials$13.62373 rev

11mo ago

2 Pack Kitchen Sink Mat Drain Pad Protector 10 x 12 Non-Slip Rubber Durable & Flexible Sink Grid for Dishes Glassware and Kitchen Protection

Bexter$7.14126 rev

1y ago

What buyers say about rubbermaid sink mat

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Quality mats”

Size-Overall19%

“Easy to fit”

Advertised Vs Actual Product8%

“AS DESCRIBED”

Ease Of Cleaning7%

“Easy to rinse”

Value For Money6%

“Fair price”

Drainage4%

“Good drainage”

Durability4%

“Nice & durable”

Color4%

“Color is nice”

Strength3%

“Nice sturdy mat”

Efficiency2%

“Functionally fine,”

What buyers complain about

Size-Overall15%

“Did not fit”

Ease Of Cleaning11%

“making a mess”

Thickness6%

“The mat was thicker than I thought”

Quality-Overall5%

“youre cutting corners on quality”

Durability5%

“they are falling apart”

Color4%

“They were white not clear”

Drainage4%

“Once the water is going it literally has no way to drain through”

Material Quality4%

“The material is hard”

Strength4%

“Cheap and flimsy”

Value For Money3%

“Cheap for the price”

Top return reasons

Size-Overall76%

Color5%

Material Quality4%

Advertised Vs Actual Product3%

Functionality-Overall2%

Drainage2%

Quality-Overall1%

Strength1%

Value For Money1%

Compatibility-Overall1%

Common questions

Is rubbermaid sink mat profitable to sell on Amazon United States?: The niche generates $22K/yr across 59 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is +5.6%. Flapen's verdict: Worth a look (50/100).
How competitive is the rubbermaid sink mat niche?: 35 brands and 94 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in rubbermaid sink mat?: Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Thickness. The return rate is 3.8%.
When does demand for rubbermaid sink mat peak?: Demand peaks in Sep; the busiest month runs 1.7× the quietest.
What does it cost to enter the rubbermaid sink mat niche?: Listings span $6.47–$31.69; the average listing price is $13.65 (sweet spot $15–$100). The average incumbent carries 2,199 reviews — the moat a new listing must climb.