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Rubber Roofing Material

Fail

Buyers convert on only 0.9% of searches, so Rubber Roofing Material is a Fail.

Flapen Score
44
44 / 100
Ranks 6,173 of 9,536 Tools & Home Improvement niches · −4 vs the category median of 48
Market size
$205K/yr137K searches / yr
90-day growth
+32.1%search demand this quarter
Competition
55%top-5 click share · 13 brands · 19 sellers

Flapen Score

Rubber Roofing Material against its category

The dotted line is the Tools & Home Improvement average. Past it, Rubber Roofing Material is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rubber Roofing Material market on Amazon at a glance

Shoppers on Amazon United States searched for Rubber Roofing Material 137K times last year and spent an estimated $205K. The top 5 brands take 79% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved +32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $205K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
+32.1%
Conversion, latest week
0.9%
Market size, estimated
$205Ka year
Peak month
September2.1× the quietest month
Top search term
epdm rubber roofing26K searches a year

02 · Price

A sale here is worth $163.99.

Listings sell for $163.99 on average, from $7.12 to $506.38. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $163.99 that is $0 to $16K a year per listing.

Average price
$163.99above the $15 to $100 sweet spot
Price range
$7.12–$506.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$16K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #1,127 within Roofing. It carries 287 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
74%
Out of stock, average day
5.0%
Average rank
#1,127in Roofing
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
287per listing
Listings tracked
27

04 · Newcomers

Amazon counts 7 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
7Amazon's first-year sales bar
Average brand age
52 months

Products

Top Rubber Roofing Material products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

$0$20K$41K$61K$82K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

19

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

55%

Top 20: 91%

Open market

17%

  • RubberGard26%
  • HSS25%
  • Pushglossy10%
  • VEVOR10%
  • SFNSM8%
  • Liquid Rubber4%
  • Open — no brand owns it (7 brands, 17%)

Demand

Rubber Roofing Material search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.1×

Search terms

Top Rubber Roofing Material search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • epdm rubber roofing26K/yr
  • rubber roofing22K/yr
  • rubber roofing roll9K/yr
  • epdm15K/yr
  • epdm rubber11K/yr
  • rubber roofing material16K/yr
  • rubber roof8K/yr
  • epdm roofing5K/yr
  • epdm rubber roofing rolls3K/yr
  • roof membrane4K/yr

Reviews and returns

What reviews say buyers love and hate about Rubber Roofing Material

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Smell”
2.8%of orders come back
“Really strong, bad rubber odor”
A buyer, on “Smell”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Rubber Roofing Material questions

Answered from the same tracked data.