rubber roofing material
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Review moat
Great287.22avg incumbent reviews — the moat a new listing must climb
Growth
Good+32.1%90-day search growth — must beat 0% to launch
Returns
Good2.8%return rate — above 5% kills the launch gate
Avg price
Good$163.99avg listing price — sweet spot $15–$100
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Okay$205K$205K/yr · 137K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$7.12–$506.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, rubber roofing material is a $205K/yr Amazon United States market (137K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 44/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
rubber roofing material market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $205K–$246K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #1,127
- Page quality
- 0%
- Prime
- 74%
- Sponsored
- 85%
- Out of stock
- 5.0%
- Avg brand age
- 52 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
19
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
55%
Top 20: 91%
Open market
17%
- RubberGard26%
- HSS25%
- Pushglossy10%
- VEVOR10%
- SFNSM8%
- Liquid Rubber4%
- Open — no brand owns it (7 brands, 17%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +32.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.1×
Top rubber roofing material search terms
- epdm rubber roofing26K/yr
- rubber roofing22K/yr
- rubber roofing roll9K/yr
- epdm15K/yr
- epdm rubber11K/yr
- rubber roofing material16K/yr
- rubber roof8K/yr
- epdm roofing5K/yr
- epdm rubber roofing rolls3K/yr
- roof membrane4K/yr
Top rubber roofing material products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HSS EPDM Waterproofing Membrane EasyStick - 52 Mil - Reinforced - Waterproof - self-Adhesive - Longlasting Waterproof Sheet - Black - 39 inch x 16 feet
HSS$129.434.6★62 rev
10 X 20 Firestone RubberGard 45-Mil EPDM Roofing Rubber
RubberGard$201.614.6★658 rev
SFNSM 50 Mil EPDM Rubber Roofing Materials Roll 39 in x 16.4 ft
SFNSM$98.045.0★2 rev
VEVOR Roll Roofing 10 x 15 ft 45 mil EPDM Rubber Roofing Long Lifespan & Weather-Resistant Withstands Harsh Temperatures Flexible & Easy Installation Roof Underlayment for RVs Roofs Ponds
VEVOR$161.214.1★10 rev
Pushglossy 1 Roll EPDM Rubber Roofing Membrane 39 x 15ft Self-Adhesive Waterproof Underlayment 50 Mil Reinforced Flat Roof Sheet Ice and Water Sheet for RV Shed Garage and Patio
Pushglossy$104.084.4★25 rev
Newest
by launch date
Chonway 45mil EPDM Rubber Roofing Materials 6.6ft X 16.4ft Heavy-Duty Roll Roofing Waterproof Membrane Easy to Install for House Flat Roof Rv Trailer Backyard Pond
Chonway$141.311 rev
SFNSM 50mil EPDM Waterproofing Membrane for Roof Underlayment 16.5ft X 40in - Self-Adhesive Rubber Roofing Materials Heavy Duty Peel and Seal Roofing Roll for Patio Rv Metal Roof (Textured Surface)
SFNSM$102.471 rev
Pushglossy 10ft x 15ft Epdm Rubber Roofing 45-mil Heavy Duty Epdm Waterproofing Membrane Black Roll Roofing Weather-Resistant Withstands Harsh Temperatures Long Lifespan Flexible & Easy Install
Pushglossy$210.652 rev
SFNSM 50 Mil EPDM Rubber Roofing Materials Roll 39 in x 16.4 ft
SFNSM$98.042 rev
SFNSM 50 Mil EPDM Rubber Roofing Materials Roll 39 in x 32.8 ft
SFNSM$183.542 rev
Trending
90-day click momentumSFNSM 50mil EPDM Waterproofing Membrane for Roof Underlayment 16.5ft X 40in - Self-Adhesive Rubber Roofing Materials Heavy Duty Peel and Seal Roofing Roll for Patio Rv Metal Roof (Textured Surface)
SFNSM$102.475.0★
Chonway 45mil EPDM Rubber Roofing Materials 6.6ft X 16.4ft Heavy-Duty Roll Roofing Waterproof Membrane Easy to Install for House Flat Roof Rv Trailer Backyard Pond
Chonway$141.315.0★
Neoprene Rubber Sheet Solid Rubber Strips Roll PadInsulation for Weather Stripping Gasket Shield Costume Seal DIY (1/16 (.062) Thick 12 Wide X 12 Long)
RAPOLL$7.124.5★
HSS EPDM Waterproofing Membrane EasyStick - 52 Mil - Reinforced - Waterproof - self-Adhesive - Longlasting Waterproof Sheet - Black - 39 inch x 32 feet
HSS$261.414.6★
SFNSM 50 Mil EPDM Rubber Roofing Materials Roll 39 in x 16.4 ft
SFNSM$98.045.0★
What buyers say about rubber roofing material
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Work as advertised”
“Easy to use”
“Great value for the money”
“Great gasket material”
“Stuff works good”
“Appears durable”
“The adhesive is unbelievably sticky”
“Followed the instructions and the reviews and had no issues”
“Great product and easy to use, feels duranle and looks great after install”
What buyers complain about
“Really strong, bad rubber odor”
“The crappy part is all the reviews I read seem to be really good so Im not sure if I just got a bad batch”
“Extremely sticky and tough”
“That means you probably know how impossible it is to keep flat roofs from leaking constantly”
“Huge waste of money and time”
“the board slipped a bit sometimes on the countertop”
“It's very thin”
“Kinda hard to screw up”
“coverage is sparse”
“even though it clearly says Gaskets on the ad, it's NOT for GASKETS”
Top return reasons
Common questions
- Is rubber roofing material profitable to sell on Amazon United States?
- The niche generates $205K/yr across 27 tracked products. 7 of 13 products launched in the last 360 days are still selling. 90-day search growth is +32.1%. Flapen's verdict: Skip it (44/100).
- How competitive is the rubber roofing material niche?
- 13 brands and 19 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in rubber roofing material?
- Top complaints mined from reviews: Smell, Quality-Overall, Adhesion/Stickiness. The return rate is 2.8%.
- When does demand for rubber roofing material peak?
- Demand is steady year-round — the busiest month runs 2.1× the quietest.
- What does it cost to enter the rubber roofing material niche?
- Listings span $7.12–$506.38; the average listing price is $163.99 (sweet spot $15–$100). The average incumbent carries 287 reviews — the moat a new listing must climb.