Is Rubber Latch profitable to sell on Amazon United States?

Flapen scores Rubber Latch 55 out of 100 on Amazon United States, a Maybe. Shoppers spend $50K a year across 31 tracked products. Amazon counts 0 of the 1 products launched in the last year as successful launches. Search demand grew +20.5% in the last 90 days.

How competitive is the Rubber Latch niche on Amazon United States?

20 brands and 47 sellers compete in Rubber Latch on Amazon United States. The top 5 Rubber Latch products take 51% of clicks, and the top 5 brands take 67%.

What do buyers complain about in Rubber Latch?

Rubber Latch buyers on Amazon United States complain most about Durability, Quality-Overall, and Mounting. Returns run at 1.9% of orders.

When does demand for Rubber Latch peak?

Search demand for Rubber Latch on Amazon United States peaks in Aug, and the busiest month runs 1.8× the quietest.

What does it cost to enter the Rubber Latch niche?

Rubber Latch sells for $14.63 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $6.47 to $43.83. The average product has 356 reviews, the count a new listing must catch up to.

Rubber Latch

Maybe

The average product has only 356 reviews. But shoppers spend only $50K a year here, so Rubber Latch is a Maybe.

Flapen Score: 55
55 / 100Top 21% of 9,536 Tools & Home Improvement niches · +7 vs the category median of 48
Market size: $50K/yr53K searches / yr
90-day growth: +20.5%search demand this quarter
Competition: 51%top-5 click share · 20 brands · 47 sellers

Flapen Score

Rubber Latch against its category

The dotted line is the Tools & Home Improvement average. Past it, Rubber Latch is stronger. Inside it, weaker.

55Maybe

This niche Category average

See the method

Market

The Rubber Latch market on Amazon at a glance

Shoppers on Amazon United States searched for Rubber Latch 53K times last year and spent an estimated $50K. The top 5 brands take 67% of clicks. Demand peaks in Aug. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

6.5% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.5% of those searches ended in a purchase. Searches in the last 90 days moved +20.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $50K a year.

Searches, last 12 months: 53K
Growth, 90 days vs prior 90: +20.5%
Conversion, latest week: 6.5%
Market size, estimated: $50Ka year
Peak month: August1.8× the quietest month
Top search term: rubber latch20K searches a year

02 · Price

A sale here is worth $14.63.

Listings sell for $14.63 on average, from $6.47 to $43.83. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $14.63 that is $1K to $4K a year per listing.

Average price: $14.63under the $15 to $100 sweet spot
Price range: $6.47–$43.83
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–4K
Units per listing a year: 100–250
Revenue per listing a year: $1K–$4K
Returns: 1.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #443 within Padlocks & Hasps. It carries 356 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings: 87%
Prime listings: 100%
Out of stock, average day: 2.3%
Average rank: #443in Padlocks & Hasps
Average rating: 4.47 starsAmazon United States average 4.42 stars
Average reviews: 356per listing
Listings tracked: 31

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 0Amazon's first-year sales bar
Average brand age: 42 months

Products