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Router Plane

Fail

Shoppers spend only $59K a year here, so Router Plane is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$59K/yr61K searches / yr
90-day growth
-10.4%search demand this quarter
Competition
44%top-5 click share · 22 brands · 30 sellers

Flapen Score

Router Plane against its category

The dotted line is the Tools & Home Improvement average. Past it, Router Plane is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Router Plane market on Amazon at a glance

Shoppers on Amazon United States searched for Router Plane 61K times last year and spent an estimated $59K. The top 5 brands take 61% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-10.4%
Conversion, latest week
1.2%
Market size, estimated
$59Ka year
Peak month
December1.8× the quietest month
Top search term
router plane55K searches a year

02 · Price

A sale here is worth $78.49.

Listings sell for $78.49 on average, from $26.11 to $269.85. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $78.49 that is $0 to $8K a year per listing.

Average price
$78.49inside the $15 to $100 sweet spot
Price range
$26.11–$269.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$8K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #112 within Hand Planes & Accessories. It carries 94 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
89%
Out of stock, average day
8.8%
Average rank
#112in Hand Planes & Accessories
Average rating
4.42 starsAmazon United States average 4.42 stars
Average reviews
94per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Router Plane products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

$0$2K$5K$7K$9K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

22 rising

Sellers

30

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

44%

Top 20: 94%

Open market

31%

  • Cowryman16%
  • HONGDUI16%
  • KH86612%
  • Toolcool9%
  • DDWT8%
  • Wshxjzyay8%

Demand

Router Plane search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KBlack Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.8×

Reviews and returns

What reviews say buyers love and hate about Router Plane

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Value For Money”
2.5%of orders come back
“I expected specifically more for a premium priced product”
A buyer, on “Value For Money”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Router Plane questions

Answered from the same tracked data.