Is Router Guide profitable to sell on Amazon United States?

Flapen scores Router Guide 47 out of 100 on Amazon United States, a Fail. Shoppers spend $127K a year across 22 tracked products. Amazon counts 1 of the 3 products launched in the last year as successful launches. Search demand grew -19.0% in the last 90 days.

How competitive is the Router Guide niche on Amazon United States?

12 brands and 30 sellers compete in Router Guide on Amazon United States. The top 5 Router Guide products take 55% of clicks, and the top 5 brands take 79%.

What do buyers complain about in Router Guide?

Router Guide buyers on Amazon United States complain most about Compatibility-Overall, Size-Overall, and Quality-Overall. Returns run at 3.6% of orders.

When does demand for Router Guide peak?

Search demand for Router Guide on Amazon United States peaks in Jan–Nov–Dec, and the busiest month runs 4.4× the quietest.

What does it cost to enter the Router Guide niche?

Router Guide sells for $33.48 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $10.00 to $120.68. The average product has 961 reviews, the count a new listing must catch up to.

Router Guide

Fail

Demand is soft, at -19.0% this quarter, so Router Guide is a Fail.

Flapen Score: 47
47 / 100Ranks 4,985 of 9,536 Tools & Home Improvement niches · −1 vs the category median of 48
Market size: $127K/yr77K searches / yr
90-day growth: -19.0%search demand this quarter
Competition: 55%top-5 click share · 12 brands · 30 sellers

Flapen Score

Router Guide against its category

The dotted line is the Tools & Home Improvement average. Past it, Router Guide is stronger. Inside it, weaker.

47Fail

This niche Category average

See the method

Market

The Router Guide market on Amazon at a glance

Shoppers on Amazon United States searched for Router Guide 77K times last year and spent an estimated $127K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.

Searches, last 12 months: 77K
Growth, 90 days vs prior 90: -19.0%
Conversion, latest week: 4.9%
Market size, estimated: $127Ka year
Peak month: January4.4× the quietest month
Top search term: router edge guide21K searches a year

02 · Price

A sale here is worth $33.48.

Listings sell for $33.48 on average, from $10.00 to $120.68. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $33.48 that is $3K to $8K a year per listing.

Average price: $33.48inside the $15 to $100 sweet spot
Price range: $10.00–$120.68
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 3K–3K
Units per listing a year: 100–250
Revenue per listing a year: $3K–$8K
Returns: 3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #440 within Power Tools Replacement Parts. It carries 961 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings: 55%
Prime listings: 100%
Out of stock, average day: 0.6%
Average rank: #440in Power Tools Replacement Parts
Average rating: 4.34 starsAmazon United States average 4.42 stars
Average reviews: 961per listing
Listings tracked: 22

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 1Amazon's first-year sales bar
Average brand age: 43 months

Products