Is router bushing guide set profitable to sell on Amazon United States?

The niche generates $20K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +89.5%. Flapen's verdict: Skip it (47/100).

How competitive is the router bushing guide set niche?

12 brands and 18 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in router bushing guide set?

Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 2.5%.

When does demand for router bushing guide set peak?

Demand peaks in Jul; the busiest month runs 3.3× the quietest.

What does it cost to enter the router bushing guide set niche?

Listings span $9.07–$58.73; the average listing price is $31.23 (sweet spot $15–$100). The average incumbent carries 480 reviews — the moat a new listing must climb.

router bushing guide set

Skip it

A small market ($20K/yr) — this niche doesn't clear our bar today.

Avg price

Incredible$31.23

avg listing price — sweet spot $15–$100

Growth

Great+89.5%

90-day search growth — must beat 0% to launch

Price range

Great$9.07–$58.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great480.38

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.5%

return rate — above 5% kills the launch gate

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$20K

$20K/yr · 79K searches

According to Flapen's Amazon United States niche tracking, router bushing guide set is a $20K/yr Amazon United States market (79K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Jul. Verdict: Skip it — 47/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

router bushing guide set market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $62K–$78K; units × avg price
Conversion rate: 0.8%
Avg BSR: #188
Page quality: 0%
Prime: 100%
Sponsored: 81%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

18%

O'SKOOL35%
POWERTEC18%
BOZXYE14%
Rpeconu6%
inBovoga5%
WEN5%
Open — no brand owns it (6 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +89.5% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 3.3×

Open Trend

Top router bushing guide set search terms

router guide bushing16K/yr +127.1%1.1% conv.
router bushing set14K/yr +163.7%1.9% conv.
router bushing12K/yr +160.7%1.3% conv.
router bushings8K/yr +411.6%0.5% conv.
router template guide set7K/yr -14.2%2.6% conv.
router bushing guide set8K/yr -27.7%4.1% conv.
router template guide7K/yr -38.4%1.9% conv.
router collar3K/yr -12.2%3.1% conv.
dewalt router guide bushing2K/yr -4.2%1.1% conv.
brass router bushing set3K/yr +27.2%2.4% conv.

All search terms

Top router bushing guide set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OSKOOL Router Bushing Set Brass Template Guide Bushings 10-Piece

O'SKOOL$29.474.5★836 rev

POWERTEC Router Guide Router Bushing Guide Set Router Template Guide 10 Pcs w/Storage Case Fits Porter Cable Style Router Sub Base Plate. Size 5/16 to 1 Router Inlay Kit for Woodworking (71051)

POWERTEC$22.434.5★1,281 rev

BOZXYE 11 Pcs Premium Brass Router Template Guides Set - Fit Any Routers Sub-Base of the Porter Cable Style Router Bushing Guide Set with Carrying Case

BOZXYE$28.454.5★101 rev

11Pcs Brass Router Bushing Guide Set Router Template Guide with Lock Nut Adapter Compatible with Porter Cable Style Router Sub-Bases for Dovetailing Cut Out Work & Woodworking Router Accessories

Rpeconu$22.734.4★66 rev

WEN Solid Brass Router Template and Guide Bushing Set 1-3/16-Inch Base Plate 11-Piece Kit (RT011A)

WEN$34.884.5★1,383 rev

Newest

by launch date

SpeTool 13-Piece Upgraded Router Bushing Guide Set Premium Brass Router Bushing Kit with Locking Wrench CenteringPin&Cone Aluminum Case Fit 1-3/16Center Hole Routers Heavy-Duty Router Bushing Set

SpeTool$57.9176 rev

7mo ago

WEN Solid Brass Router Template and Guide Bushing Set 1-3/16-Inch Base Plate 11-Piece Kit (RT011A)

WEN$34.881,383 rev

8mo ago

11Pcs Brass Router Bushing Guide Set Router Template Guide with Lock Nut Adapter Compatible with Porter Cable Style Router Sub-Bases for Dovetailing Cut Out Work & Woodworking Router Accessories

Rpeconu$22.7366 rev

11mo ago

POWERTEC Router Guide Router Bushing Guide Set Router Template Guide 10 Pcs w/Storage Case Fits Porter Cable Style Router Sub Base Plate. Size 5/16 to 1 Router Inlay Kit for Woodworking (71051E)

POWERTEC$27.598 rev

1y ago

BOZXYE 13 Pcs Brass Router Template Bushing Guide Set with Centering Cone Fit Any Routers Sub-Base of The Porter Cable Style Router Bushing Guide Set with Carrying Case

BOZXYE$40.17101 rev

1y ago

What buyers say about router bushing guide set

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall37%

“Good quality”

Value For Money12%

“Great value”

Size-Overall11%

“Perfect fit”

Design-Overall6%

“Excellent design”

Advertised Vs Actual Product5%

“worked as advertised”

Ease Of Use4%

“They are easy to use”

Durability4%

“I expect will be durable”

Instructions/User Manual/Troubleshooting2%

“Complete template guide set”

Compatibility-Overall2%

“I have several routers, to include Craftsman, Makita and Ryobi and it seemed compatible with all except the Ryobi”

Measurement/Reading Accuracy2%

“Even when used on my relatively cheap router I got great results because there are very precise”

What buyers complain about

Size-Overall17%

“I centered the plate. for the plunge base on my M18 Milwaukee trim router because it won't fit the regular base”

Advertised Vs Actual Product15%

“not in description”

Quality-Overall8%

“Worst kit on the market”

Instructions/User Manual/Troubleshooting7%

“No directions”

Value For Money7%

“So, if you want this product, search for the cheaper listing”

Durability6%

“Comes loose during use”

Compatibility-Overall5%

“Does not work with the Bosch 1617EVS, RA1166,and RA1129 setup”

Strength1%

“albeit a bit flimsy”

Measurement/Reading Accuracy1%

“confusing things with the metric”

Top return reasons

Compatibility-Overall40%

Size-Overall27%

Advertised Vs Actual Product7%

Defective Material/Parts5%

Value For Money4%

Functionality-Overall4%

Durability3%