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Round Exhaust Fan with Light

Fail

Shoppers spend only $31K a year here, so Round Exhaust Fan with Light is a Fail.

Flapen Score
34
34 / 100
Ranks 8,821 of 9,536 Tools & Home Improvement niches · −14 vs the category median of 48
Market size
$31K/yr33K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
59%top-5 click share · 13 brands · 61 sellers

Flapen Score

Round Exhaust Fan with Light against its category

The dotted line is the Tools & Home Improvement average. Past it, Round Exhaust Fan with Light is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Round Exhaust Fan with Light market on Amazon at a glance

Shoppers on Amazon United States searched for Round Exhaust Fan with Light 33K times last year and spent an estimated $31K. The top 5 brands take 84% of clicks. Demand peaks in Aug. Flapen scores it 34 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $31K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
1.1%
Market size, estimated
$31Ka year
Peak month
August1.9× the quietest month
Top search term
round bathroom exhaust fan with light16K searches a year

02 · Price

A sale here is worth $87.99.

Listings sell for $87.99 on average, from $44.01 to $140.30. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $87.99 that is $0 to $9K a year per listing.

Average price
$87.99inside the $15 to $100 sweet spot
Price range
$44.01–$140.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
7.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #245 within Ventilation Fans. It carries 350 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#245in Ventilation Fans
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
350per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Round Exhaust Fan with Light products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$3K$6K$9K$12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

61

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

12%

  • Broan-NuTone30%
  • Homewerks Worldwide15%
  • Akicon15%
  • Fitop13%
  • JULLISON12%
  • Arecovas4%
  • Open — no brand owns it (7 brands, 12%)

Demand

Round Exhaust Fan with Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Black Friday '24Spike '25Prime Day '25Spike '26DecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.9×

Search terms

Top Round Exhaust Fan with Light search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • round bathroom exhaust fan with light16K/yr
  • 15 inch bathroom exhaust fan7K/yr
  • round exhaust fan with light6K/yr
  • round bathroom fan with light4K/yr

Reviews and returns

What reviews say buyers love and hate about Round Exhaust Fan with Light

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Noise Level”
19%of negative reviews mention “Noise Level”
7.3%of orders come back
“it is very noisy”
A buyer, on “Noise Level”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Round Exhaust Fan with Light questions

Answered from the same tracked data.