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Rose Petals and Candles Set

Fail

Demand is soft, at -73.6% this quarter, so Rose Petals and Candles Set is a Fail.

Flapen Score
38
38 / 100
Ranks 8,108 of 9,536 Tools & Home Improvement niches · −10 vs the category median of 48
Market size
$193K/yr153K searches / yr
90-day growth
-73.6%search demand this quarter
Competition
71%top-5 click share · 11 brands · 16 sellers

Flapen Score

Rose Petals and Candles Set against its category

The dotted line is the Tools & Home Improvement average. Past it, Rose Petals and Candles Set is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rose Petals and Candles Set market on Amazon at a glance

Shoppers on Amazon United States searched for Rose Petals and Candles Set 153K times last year and spent an estimated $193K. The top 5 brands take 78% of clicks. Demand peaks in Jan–Feb. Flapen scores it 38 out of 100, a Fail.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -73.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $193K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
-73.6%
Conversion, latest week
6.7%
Market size, estimated
$193Ka year
Peak month
February8.3× the quietest month
Top search term
rose petals and candles set143K searches a year

02 · Price

A sale here is worth $18.92.

Listings sell for $18.92 on average, from $7.68 to $33.67. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $18.92 that is $5K to $9K a year per listing.

Average price
$18.92inside the $15 to $100 sweet spot
Price range
$7.68–$33.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$5K–$9K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #407 within Novelty Lighting. It carries 2,499 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#407in Novelty Lighting
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
2,499per listing
Listings tracked
14

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Rose Petals and Candles Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

$0$19K$39K$58K$77K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

16

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

16%

  • Amagic36%
  • cridoz20%
  • Audab9%
  • CODE FLORIST6%
  • FloraSea6%
  • Flasoo6%
  • Open — no brand owns it (5 brands, 16%)

Demand

Rose Petals and Candles Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 8.3×

Search terms

Top Rose Petals and Candles Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rose petals and candles set143K/yr
  • rose petals and candles3K/yr
  • red rose petals and candles set3K/yr
  • candles and roses3K/yr

Reviews and returns

What reviews say buyers love and hate about Rose Petals and Candles Set

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Brightness/Shine/Glow”
3.4%of orders come back
“Very dim,”
A buyer, on “Brightness/Shine/Glow”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Rose Petals and Candles Set questions

Answered from the same tracked data.