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Rope

Pass

Rope scores 65 out of 100, a Pass. Shoppers spend $1.9M a year here, search demand grew +26.5% this quarter, and returns run at 1.5% of orders.

Flapen Score
65
65 / 100
Top 3% of 9,536 Tools & Home Improvement niches · +17 vs the category median of 48
Market size
$1.9M/yr2.1M searches / yr
90-day growth
+26.5%search demand this quarter
Competition
50%top-5 click share · 24 brands · 51 sellers

Flapen Score

Rope against its category

The dotted line is the Tools & Home Improvement average. Past it, Rope is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rope market on Amazon at a glance

Shoppers on Amazon United States searched for Rope 2.1M times last year and spent an estimated $1.9M. The top 5 brands take 58% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
+26.5%
Conversion, latest week
5.7%
Market size, estimated
$1.9Ma year
Peak month
June1.5× the quietest month
Top search term
rope1.4M searches a year

02 · Price

A sale here is worth $15.72.

Listings sell for $15.72 on average, from $5.02 to $116.54. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At $15.72 that is $47K to $63K a year per listing.

Average price
$15.72inside the $15 to $100 sweet spot
Price range
$5.02–$116.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
125K–150K
Units per listing a year
3,000–4,000
Revenue per listing a year
$47K–$63K
Returns
1.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Tarps & Tie-Downs. It carries 2,916 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#25in Tarps & Tie-Downs
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
2,916per listing
Listings tracked
33

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
52 months

Products

Top Rope products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

$0$77K$153K$230K$307K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

51

Top-5 brand share

58%

Top 20: 97%

Top-5 click share

50%

Top 20: 88%

Open market

36%

  • TECEUM19%
  • SMART&CASUAL14%
  • SportsStuff10%
  • AIRHEAD9%
  • Triberion6%
  • Radix Rope6%

Demand

Rope search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Rope search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rope1.4M/yr
  • nylon rope190K/yr
  • ropes64K/yr
  • thick rope60K/yr
  • heavy duty rope45K/yr
  • polypropylene rope43K/yr
  • rooe38K/yr
  • nautical rope33K/yr
  • polyester rope32K/yr
  • thin rope32K/yr

Reviews and returns

What reviews say buyers love and hate about Rope

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Advertised Vs Actual Product”
1.5%of orders come back
“False advertising”
A buyer, on “Advertised Vs Actual Product”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Rope questions

Answered from the same tracked data.