Rope
PassRope scores 65 out of 100, a Pass. Shoppers spend $1.9M a year here, search demand grew +26.5% this quarter, and returns run at 1.5% of orders.
- Flapen Score
- 65 / 100Top 3% of 9,536 Tools & Home Improvement niches · +17 vs the category median of 4865
- Market size
- $1.9M/yr2.1M searches / yr
- 90-day growth
- +26.5%search demand this quarter
- Competition
- 50%top-5 click share · 24 brands · 51 sellers
Flapen Score
Rope against its category
The dotted line is the Tools & Home Improvement average. Past it, Rope is stronger. Inside it, weaker.
Market
The Rope market on Amazon at a glance
Shoppers on Amazon United States searched for Rope 2.1M times last year and spent an estimated $1.9M. The top 5 brands take 58% of clicks. Flapen scores it 65 out of 100, a Pass.
01 · Demand
5.7% of searches ended in a purchase last week.
Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +26.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.
- Searches, last 12 months
- 2.1M
- Growth, 90 days vs prior 90
- +26.5%
- Conversion, latest week
- 5.7%
- Market size, estimated
- $1.9Ma year
- Peak month
- June1.5× the quietest month
- Top search term
- rope1.4M searches a year
02 · Price
A sale here is worth $15.72.
Listings sell for $15.72 on average, from $5.02 to $116.54. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 3,000 to 4,000 of them. At $15.72 that is $47K to $63K a year per listing.
- Average price
- $15.72inside the $15 to $100 sweet spot
- Price range
- $5.02–$116.54
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $47K–$63K
- Returns
- 1.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Tarps & Tie-Downs. It carries 2,916 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #25in Tarps & Tie-Downs
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 2,916per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 4 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Rope products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SMART&CASUAL 100 ft 1/4 Polyester Rope (Comparable to Nylon Rope) Poly Strong Utility Cord for Clothes Line Flag Pole Camping Crafting (White)
- Price
- $6.74
- Rating
- 4.6/5
- Reviews
- 969
- Age
- 1y ago

TECEUM Rope 1/4 & 3/8 90 FT | 150 FT Strong All-Purpose Utility Rope Camping Crafting Flag Pole Indoor & Outdoor Polypropylene Nylon Poly Lightweight Diamond Braided Cord Black
- Price
- $7.92
- Rating
- 4.5/5
- Reviews
- 2,742
- Age
- 3y ago

SportsStuff Booster Towable Tube Ball Towable Rope for Lift and Visibility 60 ft Rope with 4 100 lb Break Strength
- Price
- $116.54
- Rating
- 4.6/5
- Reviews
- 4,500
- Age
- 17y ago

Airhead 1 - 4 Person Tow Rope for Towable Tubes 60 ft Heavy Duty 2-Section Boat Towline for Tubing UV Resistant 16 Strand Polypropylene with Rope Keeper 4 100 lb Break Strength
- Price
- $24.23
- Rating
- 4.8/5
- Reviews
- 6,355
- Age
- 18y ago

Radix Rope Natural Jute Twine 8MM x 50FT Jute Rope Roll Heavy Duty Thick Twine for Cat Scratching Post Bundling Gardening and DIY Crafts
- Price
- $8.73
- Rating
- 4.7/5
- Reviews
- 600
- Age
- 1y ago
Trending
90-day click momentum
SportsStuff Booster Towable Tube Ball Towable Rope for Lift and Visibility 60 ft Rope with 4 100 lb Break Strength
- Price
- $116.54
- Rating
- 4.6/5
- Reviews
- 4,500
- Age
- 17y ago

Airhead 1 - 4 Person Tow Rope for Towable Tubes 60 ft Heavy Duty 2-Section Boat Towline for Tubing UV Resistant 16 Strand Polypropylene with Rope Keeper 4 100 lb Break Strength
- Price
- $24.23
- Rating
- 4.8/5
- Reviews
- 6,355
- Age
- 18y ago

PerkDecor Jute Rope 8MM x 50FT Heavy Duty and Thick Twine Rope for Crafts Projects Gardening Bundling Cat Scratcher Scratching Post Tree Gift Wrapping Home Christmas Decoration (Brown 8mm* 50ft)
- Price
- $7.83
- Rating
- 4.7/5
- Reviews
- 753
- Age
- 12mo ago

Triberion Jute Rope Heavy Duty - 1/2inch 50ft Natural Twine Twisted Manila Hemp Ropes Indoor and Outdoor Decorative Kits for Crafts Porch Swing Nautical Tug of War Deer Hunting Landscaping
- Price
- $15.56
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 7mo ago

TRIBERION Paracord Rope 750 lb - 1000ft / 500ft / 200ft / 100ft 5/32 Parachute Cord 4MM 12-Strand para Cord - Heavy Duty Spool String for Survival Camping Gear Survival Bracelet Clothesline
- Price
- $6.70
- Rating
- 4.7/5
- Reviews
- 631
- Age
- 10mo ago
Newest
by launch date
Triberion Jute Rope Heavy Duty - 1/2inch 50ft Natural Twine Twisted Manila Hemp Ropes Indoor and Outdoor Decorative Kits for Crafts Porch Swing Nautical Tug of War Deer Hunting Landscaping
- Price
- $15.56
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 7mo ago

TRIBERION Paracord Rope 750 lb - 1000ft / 500ft / 200ft / 100ft 5/32 Parachute Cord 4MM 12-Strand para Cord - Heavy Duty Spool String for Survival Camping Gear Survival Bracelet Clothesline
- Price
- $6.70
- Rating
- 4.7/5
- Reviews
- 631
- Age
- 10mo ago

TRIBERION Paracord Rope 750 lb - 1000ft / 500ft / 200ft / 100ft 5/32 Parachute Cord 4MM 12-Strand para Cord - Heavy Duty Spool String for Survival Camping Gear Survival Bracelet Clothesline
- Price
- $6.86
- Rating
- 4.7/5
- Reviews
- 631
- Age
- 10mo ago

PerkDecor Jute Rope 8MM x 50FT Heavy Duty and Thick Twine Rope for Crafts Projects Gardening Bundling Cat Scratcher Scratching Post Tree Gift Wrapping Home Christmas Decoration (Brown 8mm* 50ft)
- Price
- $7.83
- Rating
- 4.7/5
- Reviews
- 753
- Age
- 12mo ago

Double Braided Arborist Rigging Rope - 3/8 in X 100 ft 48 Strands Rappelling Outdoor Pulling Heavy Duty Polyester Bull Rope for Swing Tree Work Camping Rescue Hiking - Orange
- Price
- $24.59
- Rating
- 4.8/5
- Reviews
- 330
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.
Brands
24 rising
Sellers
51
Top-5 brand share
58%
Top 20: 97%
Top-5 click share
50%
Top 20: 88%
Open market
36%
- TECEUM19%
- SMART&CASUAL14%
- SportsStuff10%
- AIRHEAD9%
- Triberion6%
- Radix Rope6%
Demand
Rope search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Rope search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- rope1.4M/yr
- nylon rope190K/yr
- ropes64K/yr
- thick rope60K/yr
- heavy duty rope45K/yr
- polypropylene rope43K/yr
- rooe38K/yr
- nautical rope33K/yr
- polyester rope32K/yr
- thin rope32K/yr
Reviews and returns
What reviews say buyers love and hate about Rope
We read the reviews and the return reasons for every product selling here.
“False advertising”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Rope questions
Answered from the same tracked data.









