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Room to Room Fan

Fail

Buyers convert on only 1.4% of searches, so Room to Room Fan is a Fail.

Flapen Score
46
46 / 100
Ranks 5,399 of 9,536 Tools & Home Improvement niches · −2 vs the category median of 48
Market size
$220K/yr170K searches / yr
90-day growth
+65.5%search demand this quarter
Competition
68%top-5 click share · 9 brands · 14 sellers

Flapen Score

Room to Room Fan against its category

The dotted line is the Tools & Home Improvement average. Past it, Room to Room Fan is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Room to Room Fan market on Amazon at a glance

Shoppers on Amazon United States searched for Room to Room Fan 170K times last year and spent an estimated $220K. The top 5 brands take 80% of clicks. Demand peaks in Jan–Jun–Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +65.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $220K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
+65.5%
Conversion, latest week
1.4%
Market size, estimated
$220Ka year
Peak month
January2.4× the quietest month
Top search term
room to room fan36K searches a year

02 · Price

A sale here is worth $94.51.

Listings sell for $94.51 on average, from $58.02 to $137.88. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $94.51 that is $0 to $9K a year per listing.

Average price
$94.51inside the $15 to $100 sweet spot
Price range
$58.02–$137.88
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$9K
Returns
7.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #315 within Ventilation Fans. It carries 1,759 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.5%
Average rank
#315in Ventilation Fans
Average rating
4.25 starsAmazon United States average 4.42 stars
Average reviews
1,759per listing
Listings tracked
14

04 · Newcomers

Amazon counts 6 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
35 months

Products

Top Room to Room Fan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

$0$22K$44K$66K$88K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

14

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

15%

  • Apexicalo43%
  • suplife18%
  • SUPROCKY6%
  • Ehiair6%
  • KOVIET6%
  • AC Infinity6%
  • Open — no brand owns it (3 brands, 15%)

Demand

Room to Room Fan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jun, Jul · busiest ÷ quietest = 2.4×

Search terms

Top Room to Room Fan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • room to room fan36K/yr
  • room to room air transfer fan39K/yr
  • through wall fan21K/yr
  • through the wall fan8K/yr
  • room ventilation fan8K/yr
  • in wall fan7K/yr
  • air transfer fan5K/yr
  • air ventilation for closed room9K/yr
  • through wall vent6K/yr
  • room to room vent6K/yr

Reviews and returns

What reviews say buyers love and hate about Room to Room Fan

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Assembly/Installation”
23%of negative reviews mention “Noise Level”
7.4%of orders come back
“Very noisy”
A buyer, on “Noise Level”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Room to Room Fan questions

Answered from the same tracked data.