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Room Doorbell

Fail

Shoppers spend only $34K a year here, so Room Doorbell is a Fail.

Flapen Score
39
39 / 100
Ranks 7,870 of 9,536 Tools & Home Improvement niches · −9 vs the category median of 48
Market size
$34K/yr155K searches / yr
90-day growth
+7.5%search demand this quarter
Competition
52%top-5 click share · 16 brands · 27 sellers

Flapen Score

Room Doorbell against its category

The dotted line is the Tools & Home Improvement average. Past it, Room Doorbell is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Room Doorbell market on Amazon at a glance

Shoppers on Amazon United States searched for Room Doorbell 155K times last year and spent an estimated $34K. The top 5 brands take 63% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 155K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
155K
Growth, 90 days vs prior 90
+7.5%
Conversion, latest week
1.8%
Market size, estimated
$34Ka year
Peak month
December2.0× the quietest month
Top search term
bedroom doorbell26K searches a year

02 · Price

A sale here is worth $12.45.

Listings sell for $12.45 on average, from $7.79 to $23.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $12.45 that is $1K to $3K a year per listing.

Average price
$12.45under the $15 to $100 sweet spot
Price range
$7.79–$23.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$1K–$3K
Returns
2.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Door Chimes & Bells. It carries 5,946 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#45in Door Chimes & Bells
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
5,946per listing
Listings tracked
21

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Room Doorbell products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$3K$4K$5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 rising

Sellers

27

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

52%

Top 20: 99%

Open market

29%

  • SECRUI17%
  • LUAMB15%
  • FOVKSUC14%
  • TECKNET10%
  • BANDIANCY8%
  • LeadGo8%

Demand

Room Doorbell search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26Prime Day '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Room Doorbell search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bedroom doorbell26K/yr
  • room doorbell17K/yr
  • doorbell for kids room13K/yr
  • kids doorbell13K/yr
  • doorbell for bedroom10K/yr
  • portable doorbell9K/yr
  • indoor doorbell9K/yr
  • bedroom doorbell for kids room9K/yr
  • kids bedroom doorbell7K/yr
  • doorbell for room5K/yr

Reviews and returns

What reviews say buyers love and hate about Room Doorbell

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Assembly/Installation”
18%of negative reviews mention “Noise Level”
2.6%of orders come back
“Started with a buzzing noise”
A buyer, on “Noise Level”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Room Doorbell questions

Answered from the same tracked data.