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Roof Sealant Waterproof

Pass

Roof Sealant Waterproof scores 65 out of 100, a Pass. Shoppers spend $787K a year here, search demand grew +43.2% this quarter, and returns run at 0.9% of orders.

Flapen Score
65
65 / 100
Top 3% of 9,536 Tools & Home Improvement niches · +17 vs the category median of 48
Market size
$787K/yr336K searches / yr
90-day growth
+43.2%search demand this quarter
Competition
41%top-5 click share · 21 brands · 110 sellers

Flapen Score

Roof Sealant Waterproof against its category

The dotted line is the Tools & Home Improvement average. Past it, Roof Sealant Waterproof is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roof Sealant Waterproof market on Amazon at a glance

Shoppers on Amazon United States searched for Roof Sealant Waterproof 336K times last year and spent an estimated $787K. The top 5 brands take 63% of clicks. Flapen scores it 65 out of 100, a Pass.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 336K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +43.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $787K a year.

Searches, last 12 months
336K
Growth, 90 days vs prior 90
+43.2%
Conversion, latest week
3.8%
Market size, estimated
$787Ka year
Peak month
November1.8× the quietest month
Top search term
roof sealant74K searches a year

02 · Price

A sale here is worth $61.09.

Listings sell for $61.09 on average, from $5.64 to $379.85. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $61.09 that is $15K to $31K a year per listing.

Average price
$61.09inside the $15 to $100 sweet spot
Price range
$5.64–$379.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$15K–$31K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #80 within Adhesives & Sealers. It carries 3,376 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
88%
Out of stock, average day
1.7%
Average rank
#80in Adhesives & Sealers
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
3,376per listing
Listings tracked
40

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Roof Sealant Waterproof products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

$0$31K$63K$94K$126K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

110

Top-5 brand share

63%

Top 20: 99%

Top-5 click share

41%

Top 20: 82%

Open market

32%

  • Liquid Rubber25%
  • Titebond12%
  • Geocel10%
  • Tufinein10%
  • Flex Seal6%
  • Gardner6%

Demand

Roof Sealant Waterproof search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Roof Sealant Waterproof search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roof sealant74K/yr
  • metal roof sealant38K/yr
  • roof tar28K/yr
  • roof sealant waterproof59K/yr
  • roofing tar23K/yr
  • roof sealer14K/yr
  • roof leak sealant14K/yr
  • roofing sealant9K/yr
  • impermeabilizante para techos12K/yr
  • roofing cement9K/yr

Reviews and returns

What reviews say buyers love and hate about Roof Sealant Waterproof

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Leak-Proof”
0.9%of orders come back
“Showed up leaking all over”
A buyer, on “Leak-Proof”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Roof Sealant Waterproof questions

Answered from the same tracked data.